TV Interview Best Practices
TV interviews are a terrifying prospect for many people. For a multitude of reasons, putting a camera in front of someone’s face has a unique ability to inspire stress and lapses in judgment that can curtail an interview from its intended focus. But have no to fear! There are a lot of things spokespeople can […]
Testing, One, Two Three: The NYT Weighs Which Headlines Resonate with Readers
An interesting article recently shared on Times Insider, The New York Times’ behind-the-scenes insight page, revealed that the paper has been running a test on which headlines are attracting more readers. Mark Bulik, a senior editor, unveiled the test is part of an effort to increase the paper’s readership. The experiment is a relatively simple […]
Living in Damage Control Mode: A Look at Planned Parenthood’s PR Strategy in the Age of Political Polarity
Every morning before leaving the house, Betty Cockrum makes sure she is camera-ready. For the average CEO this is an unnecessary precaution, but as the president and CEO of Planned Parenthood of Indiana and Kentucky, last-minute media appearances are a frequent occurrence. Cockrum has been interviewed for HBO, Vice, Rolling Stone, the Daily Show, and […]
Bellevue-based St. Thomas School Redefines 21st Century Learning
Last spring Communique PR kicked off its engagement with St. Thomas School (STS), a private, non-sectarian school for preschool through 8th-grade students. Tucked away on the eastside of Seattle in Medina, Wash., STS is ahead of the curve as one of five schools in the U.S. selected to be a Microsoft Showcase School, a global community […]
In 2016, Content Was King: Supporting Dell EMC With Blogs and Bylines
The role of a PR practitioner has changed significantly over the past several years, especially as the media industry continues to evolve, social media becomes more influential, and editorial teams continue to shrink. While earned media placements and good old-fashioned story pitching remain foundational activities for PR agencies, many organizations are relying on their PR […]
Connecting with Generation Z
In the next several years, millions of people born in 1998 or later will reach adulthood. Commonly known as Generation Z, this cohort of nearly 70 million young Americans will comprise slightly more than 20 percent of the U.S. population. Like the generations before them, members of Gen Z have had unique life experiences that […]
The Ultimate Cheatsheet for Critical Thinking
As my colleague Beth covered in a previous blog, the ability to think critically is essential to PR and communications professionals. Everyday clients rely on us to evaluate their news to determine its value, anticipate potential outcomes and analyze industry trends. Because the concept of critical thinking is universally accepted as an important skill for […]
Interroll Rolls Forward to ProMat 2017
In 2016, Communique PR began working with Swiss-based Interroll (https://www.interroll.us/) to help build awareness of its logistics solutions for the U.S. market. With a strong track record and long history, the company is a leader in the global logistics industry. Interroll offers a broad product range in its four product groups: rollers, drives, conveyors/sorters, and […]
A Beginner’s Guide to Creating a Social Media Content Calendar
As anyone who actively posts on social media can attest to, crafting a winning post takes time – from finding the right image, to drafting a witty caption, to incorporating the right hashtags, it can be a long process. If you manage social media for a brand, coming up with thoughtful content on the fly […]
Chatting With A Place for Mom’s Data Journalist
Data journalism. One of the biggest trends in reporting right now but often a misunderstood science. When people think about a data journalist, images of a man or woman with thick glasses and a pocket protector furiously tapping into a calculator often springs to mind. But of course, anyone who knows or works with a […]