What Does This Election Mean for the Future of Media?
As the 2016 presidential election unfolded last Tuesday, many a jaw hung open in disbelief as more and more states turned red throughout the evening. When the results were in and the media confirmed that Donald Trump was indeed our 45th president, half the nation wondered how had this had transpired. Especially since many respected […]
Keeping up With your Deadlines
Deadlines are an important aspect of any job and PR is no different. In a field that is fast-paced and news-driven, meeting deadlines can be the difference between a successful campaign and a failed one. Staying on top of different deadlines for various projects and ensuring everything meets those deadlines can be stressful and daunting, […]
Tips for Capturing Your Client’s Unique Voice and Style
In public relations, we do a significant amount of writing. A large percentage of every work day is spent crafting emails, press releases, articles and plans. These documents must be clear, persuasive, demonstrate valid reasoning, and be grammatically correct. For me, writing is like working on a puzzle. Each word, like a puzzle piece, needs […]
Twitter Analytics 411: Best Practices for Tracking Metrics and Increasing Engagement
Twitter Analytics is a feature on Twitter that provides businesses with the ability to measure post results, boost target-marketing campaigns, and evaluate the impact each posts has on its audiences. Anyone with a Twitter account can access and utilize Analytics, however, this feature is especially helpful for businesses and influencers with the goal of increasing […]
Versium Brings the Power of Predictive Analytics to Microsoft Dynamics 365
Last month, our client Versium announced the successful integration of its automated predictive analytics solution, Versium Predict, into Microsoft’s Dynamics 365 for Sales. The product was unveiled at the 2016 CRM User’s Group (CRMUG) Summit, where Jujhar Singh, corporate vice president of Microsoft Dynamics CRM, provided a demonstration of Versium Predict during the opening keynote […]
CPR Clients Making Headlines
From Adweek to GeekWire, this month’s recap includes client news from A Place for Mom, Interroll, Rational Interaction, and the St. Thomas School. With the number of adults 65 and older expected to reach 88.5 million by 2050, the healthcare and senior housing industries are adjusting their practices to address the needs of this rapidly […]
A Critical Look at Samsung’s Response to the Galaxy Note 7 Crisis
The Galaxy Note 7 was Samsung’s most sophisticated phone ever, and many industry experts predicted that it would challenge Apple’s dominance over the market. That idea went down in flames (pardon the pun) when Note 7 phones started spontaneously combusting in early September. The risk of explosion was so great that the Federal Aviation Administration […]
Both Seniors and Family Caregivers Benefit After a Move to Assisted Living
Moving a senior loved one to an assisted living facility is an important decision that most families will encounter one day. According to the CDC, there are more than 34 million unpaid caregivers providing care to someone in the United States today, and that number is anticipated to grow as the baby boomer generation continues […]
Spaceflight Announces Terra Bella as Co-Lead on First-Ever Dedicated Rideshare Mission
Our client, Spaceflight Industries, has had several big announcements over the few several weeks—the latest was a major customer announcement. Spaceflight, the launch services and mission management arm of Spaceflight Industries, announced that Terra Bella will serve as a co-lead on Spaceflight’s first-ever dedicated rideshare mission, SSO-A. The mission is scheduled to launch from Vandenberg […]
We Have Liftoff! BlackSky Announces the Successful Launch of Pathfinder-1
Last month, BlackSky, a business belonging to our client Spaceflight Industries, successfully launched and confirmed signal acquisition of its first satellite, Pathfinder-1. BlackSky is an earth-imaging company with a geospatial intelligence platform that Spaceflight Industries conceived in 2013 and officially began operations in July 2015. Since then, the company has focused on the construction of […]