Best Practices for Content Syndication
As more and more businesses are creating unique content to reach key audiences, we thought it would be helpful to outline some best practices around syndication agreements. Content syndication is the act of giving other organizations the right to copy or republish your work – in the form of print material, video, music or digital […]
The Social Media Element You Forgot to Include in Your Plan
As PR professionals, we are often asked to provide counsel or create strategies around social media platforms on behalf of our clients. We all know that social media is an excellent way to engage with target audiences, develop brand voice, establish thought leadership, and share useful content. However, one element has failed to be included […]
Delta-Q Supports Lithium Powertrain System Development With Lithium Charger Development Kit
From camping equipment to home and portable electronics to electric vehicles, lithium-ion batteries are becoming increasingly common and a preferred power source for consumer products. With their lightweight battery packs and high voltage capability, the rechargeable battery type is also becoming a common replacement for lead acid batteries which have been used historically to power […]
“Relax!” – Don’t Do It
Anyone who has worked in PR is aware of just how stressful the job can be. In fact, the job of a PR executive had the honor of being named the sixth most stressful job in the U.S. in 2016, falling just below jobs that place you in immediate physical danger like being a military […]
Blurred Lines: Content Marketing and PR
As the lines between marketing and PR continue to blur, it’s no surprise that effective marketers are investing more and more in content marketing. In fact, according to a report issued by the Content Marketing Institute (CMI), the most effective B2B marketers allocate 42 percent of their budget (up from 37 percent in 2015) to […]
Leverage Your Personal Brand and Build Your Corporate Connection
A personal brand is the story people think of when they hear your name. What are you known and remembered for? If you’re a top executive and hope to be a thought leader in your industry, building a personal brand is imperative in this day and age, as surveys reveal declining trust of corporate brands. […]
How Millennial Stereotypes Are Reshaping the Role of PR
If you’ve spent any time in the media industry, let alone on the Internet, you’ve more than likely encountered the most enduring buzzword as of late: millennial. As many outlets will be quick to tell you, this generation born between 1980 and 2000 is now the largest in the U.S. with the biggest presence in […]
How to Overcome Three Common B2B PR Challenges
In a perfect world, our business-to-business (B2B) clients would all have big-name customers who want to do joint press releases and have a steady flow of company news to share. Spoiler alert: This rarely happens. All B2B PR professionals are bound to hit a few roadblocks on the path to success, and when you do […]
Does Today’s Digital Workplace Need Managers Anymore?
Recently I experienced a rare day without any client or team meetings on my calendar. I hunkered down and took a deep dive into my email, powering through tasks and to-dos, updating clients, reporters and colleagues along the way. I had documents reviewed, edited and approved via email, and checked in with a co-worker about […]
Instagram Business Profiles – Benefits of Using Instagram at Your Business
Instagram recently announced that it will begin rolling out business profiles to users in select markets. These updated tools will be available to companies of all sizes and will provide insights to help them better understand and attract followers to continue to grow their business. Although companies have already been using standard Instagram accounts as […]