Keeping It Personal: What Companies and Brands Need to Know About Content
LinkedIn, and now Facebook, remind us that ultimately we are all influenced by individuals. Both of these platforms prioritize personal content over that of content from publishers, brands and companies. First LinkedIn launched its Pulse publishing capabilities that are available to individuals only (thus far not available to companies), and now Facebook has announced that […]
How to Hold a Successful Press Conference
When done right, a press conference can be a very effective way to convey company news. Organizations can deliver more information than a press release allows for and spokespeople can explain the wider implications of the news in more detail. In addition, a press conference is an efficient way to brief numerous journalists and news […]
Spaceflight Announces New Funding and an Acquisition
Last month, Spaceflight Industries, a next-generation space company dedicated to democratizing access to space and one of our clients at Communiqué PR, announced it secured $18 million of Series B financing led by technology growth investor Mithril Capital Management, in a round that is expected to raise up to $25 million. This was Mithril’s first […]
Planning a Corporate Event? Read This First
On Wednesday, June 22, I started the drive from Sunnyside, Washington, back to Seattle feeling giddy and relieved. After three months of working with Darigold to plan and execute its Sunnyside plant expansion celebration for 400 guests, the event was over and it was a success. Whether your guest list is for 4 people or […]
Rebranding – A Cautionary Tale
Deloitte Digital announced on July 15 that it would be rebranding for the first time in 13 years. The term rebranding comes with a lot of mixed reviews. Over the last ten years there have been a variety of horror stories surrounding companies attempting to ‘modernize’ their image and the disasters that resulted. But, there […]
Four PR Takeaways From my Time at Communiqué
As my time at Communiqué PR winds down—I recently made the bittersweet decision to leave Seattle and head home to California—I’ve given pause for thought, reflecting on my time at the firm. For nearly three years, I’ve worked alongside the brilliant bunch at Communiqué, beginning as an intern and transitioning to an AAE and then AE […]
Incorporating Webinars Into Your Content Marketing and Lead Gen Mix
Increasingly, organizations of all sizes are leveraging webinars to establish thought leadership, foster lead generation, and interact with their target audiences. The Content Marketing Institute found that 60 percent of marketers are using webinars as part of their content marketing programs. Further, a survey by the research firm Demand Metric, together with Vidyard, found that […]
Grit or Luck – Do You Know the Difference?
The NPR podcast Hidden Brain uses science and storytelling to answer curious people’s questions and better understand the world. With the tagline, “A conversation about life’s unseen patterns,” the program host and science correspondent, Shankar Vedantam, strives to deliver insights that his audience can apply to their day-to-day lives. In the recent episode, The Power […]
11 Quick Tips to Enhance Your PR Writing Skills
I have always enjoyed writing as an art. Words are fun to play with and the creative process excites me. Within the past year, however, I realized I need to upgrade the tools in my toolbox if I want to take my career to the next level. I am thrilled to say that Communiqué PR […]
The Role of PR in a Successful Exit
In light of Microsoft’s historic acquisition of LinkedIn and our client Apical’s acquisition by ARM, it’s opportune to consider the important role PR can play in helping companies achieve a successful exit, whether that’s an IPO or an acquisition. PR is a critical driver on the road to an exit for two reasons: 1) It […]