Preparing for the New Age of Webinars and Virtual Trade Shows

Organizations in nearly every industry are facing unique challenges brought on by COVID-19. Businesses are determining how to be nimble and maintain their operations, while keeping their employees and customers safe.

As a result of government mandated stay-at-home orders, the global remote workforce has expanded seemingly overnight. This change has brought an increase in the adoption of digital collaboration tools such as MS Teams and Zoom. Although states and businesses around the U.S. are beginning to reopen, the concerns around resuming large events and gatherings loom, which is forcing organizations to switch up their typical strategies and consider more permanent solutions to be successful in the new remote ecosystem.

For example, attending and exhibiting at industry trade shows are a large lead-generating and networking source for global companies, with more than 90 percent of trade show attendees in search of new products or service providers, according to research from Exponents.

While some trade shows are still scheduled to take place, many events have been canceled or switched to virtual settings. Nimble and proactive companies are taking a second look at webinar and virtual conference platforms to continue engaging with their current customers and partners, as well as their target markets.

A recent example of this is our client, Delta-Q Technologies (Delta-Q). Last month, Delta-Q announced its new on-demand four-part educational series. Titled “The Charge,” the virtual series will provide Delta-Q’s customers and partners – original equipment manufacturers – with guidance to design and leverage modern charging solutions in their electric floor-care machines. Essential businesses including hospitals, large grocery outlets and manufacturing facilities are still in operation, and the cleaning crews for these buildings need to ensure their floor cleaning equipment will clean surfaces as efficiently as possible. One way to ensure this reliability is through modern onboard electric charging solutions.

Delta-Q’s webinar delivers free educational content to the manufacturers of these types of essential cleaning equipment and machines.  

We were excited to help Delta-Q raise awareness about this resource and the impact reliable equipment can have on essential operations. Below is the media coverage we have secured thus far to promote the webinar among key players in the floor care and electric equipment sectors.

If you are considering developing a webinar for your organization, refer to this helpful article: 10 Best Webinar Software Platforms of 2020. It analyzes 10 webinar platforms and shares the solutions’ pros and cons.