One of my favorite aspects of working at Communiqué PR, and in an agency in general, is being able to dive into different industries, learn new perspectives, and secure deep understandings about a variety of businesses and their markets. From the manufacturing and telecommunications industries, to consumer products and enterprise software solutions, there is never a shortage of learning opportunities or the challenge to create and tell a compelling story.
In addition to the industries above, we also work with a handful of leaders in the education space. These partners include St. Thomas School (STS), an independent K-8 school in Medina; Western Governors University (WGU) Washington, an online competency-based university; and Intentional Futures (iF), an innovation studio who partners with visionary leaders to solve problems in the education sector, among many others.
Within the last few months, we have had the opportunity to amplify some of the great work and innovation being driven by these groups. Below is a recap of some of the results we were able to secure, and a peek into the types of capabilities we tailor on behalf of our clients.
Bringing a story to life through broadcast
STS’ model for integrating technology into the classroom has received the attention of education leaders around the world who have traveled to the school to absorb techniques and best practices for integration. In March, delegations from Germany and Japan visited the school to learn more about STS’ approach.
Eager to tell this story and share how a local school is leading EdTech curriculum worldwide, we reached out to KING5 to help bring this story to life.
Love to local magazines
When partnering with WGU Washington and STS, local outlets are key to reaching each organizations’ target audiences. For both schools, print and digital magazines are great mediums to communicate with these audiences, while also amplifying general brand awareness among the community. We monitor magazine’s editorial calendars for relevant themes and opportunities to share our clients’ announcements, events and stories.
Recently, STS was recognized in 425 Magazine’s Best of 425 as the Best Private Elementary School and Best Children’s Art Program. The recipients are selected by the community through a voting process, which we highlighted to STS for consideration. As a result of our media outreach and ongoing proactive pitching, 425 Magazine also covered STS’ longstanding achievement as a Microsoft Showcase School, as well as one of its alumni’s dedication to increasing girls’ education by planning a 5K race supporting Rwanda Girls Initiative.
WGU Washington’s chancellor, Dr. Tonya Drake, was featured in Seattle Business’ Daring Women column, as well as on the cover of the magazine’s May issue with her long-term mentor. These stories were both results of the team’s media outreach and ongoing content development efforts to build Tonya’s thought leadership.
- 425 Magazine: Best of 425 2019
- 425 Magazine: 3 to See: Week of May 9
- 425 Magazine: St. Thomas School Continues Partnership with Microsoft
- Seattle Business: Daring Women Q&A: Tonya Drake, Chancellor of Western Governors University Washington
- Seattle Business: Mentoring Promising Female Talent Cultivates Tomorrow’s Seattle’s Business Leaders
Spreading awareness on social media
Intentional Futures (iF) partners with global game changers in education such as the Bill & Melinda Gates Foundation and Mastery Transcript Consortium. We’ve worked closely with iF to amplify case studies and raise awareness of these impactful projects via social media.
Two projects iF recently designed in partnership with the Gates Foundation and Global Good, a collaboration with Intellectual Ventures, included a report on Executive Function’s role in improving student outcomes, and a website titled “Lessons in Courseware Development,” which is a resource offering adaptive courseware information to guide and increase educators’ access to digital tools and enhance student engagement.
We developed and distributed a series of social media content (tweets and LinkedIn posts) to help iF promote these projects among their followers. To stay up-to-date on the company’s work, follow iF on Twitter @intentfutures and via LinkedIn at Intentional Futures.
All three of these organizations in some way or another are working to increase access to education and learning tools. In partnering with iF, STS and WGU Washington we are able to build a broader awareness for the good they are doing.
Editorial coverage with broadcast and local magazines, as well as social media and community management, are just a few of examples of our capabilities and how we tailor strategies for our clients.
Interested in learning more about us or partnering with our team? Visit our website at https://communique.innovisionwebsites.com/.