If you have a minute, we encourage you to take a look at a recent review of Colleen Moffitt and Jennifer Gehrt’s book, Strategic Public Relations: 10 Principles to Harness the Power of PR, which appeared in PRWeek this month.
Jeffrey Ory, vice president at Deveney Communication and guest reviewer for the industry publication states, Strategic Public Relations “provides a high-level road map on how you can use PR strategically and effectively to fulfill goals and objectives.”
He notes the book “details 10 guiding principles designed to take any PR/communication plan from tactical to strategic.”
His favorite principle is Principle Four: Leveraging Emerging Trends and Technologies because this is “immensely important at this time in PR history.” He also says Gehrt and Moffitt “not only provide the how to of these new trends and technologies, but also the why to.”
If you have a subscription to PRWeek, you can read the full review here: http://www.prweekus.com/Strategic-Public-Relations-by-Jennifer-Gehrt-and-Colleen-Moffitt-Xlibris-Corporation-2009/article/147750/. Otherwise e-mail us and we’ll get you a copy. You can also check out additional reviews of the book on Amazon.com.