The Importance of Awards

Every February, I gear up to watch each and every major film nominated for an Academy Award. I fully trust these films will impress and entertain me because of the credibility bestowed by their nominations. They are, by the simple virtue of their selection, deemed to be the best. Everyone may not necessarily agree, but we come to know popular and successful actors, actresses, musicians and the like through these award-winning nominations and achievements.

Unique Tools to Consider Adding to the PR Toolbox

As a PR professional it can be challenging keeping up with the onslaught of tools and resources available to help uncover editorial opportunities, pitch and distribute news, measure and monitor social media campaigns and gather information on speaking and award opportunities. Beyond the HAROs and Cisions’ of the world, we thought it would be useful […]

HARO Features a New Search Tool for Industry Awards

Peter Shankman’s Help a Reporter Out (HARO) recently featured a new service from mBLAST called AwardSync. This free service enables award organizers to post information and publicize industry award programs. It also makes it easy for organizations and PR professionals to find awards relevant to their specific industry and vertical market. AwardSync provides information about […]