Preparing for the Broadcast Interview
Broadcast interviews can be an exciting and valuable opportunity for any business. These interviews provide a vehicle for an organization to establish themselves as thought leaders in an industry or on particular topic, provide a platform to deliver key messages to a broad audience, and put a face to an organization. Broadcast interviews are very […]
The Story Arc
Throughout human history, stories have been a fundamental way in which we connect with people and think about the world. As children, we grow up hearing stories and as we get older, begin sharing stories of our own. Stories are an essential part of child development, and if done correctly, hold our attention as adults, […]
Digonex Announces First Price Analysis Pilot With Major Sports Franchise
Last week, our client Digonex Technologies announced its partnership with the Cleveland Cavaliers on a price analysis consultation pilot. This pilot officially marks the Cavaliers as the first national sports franchise to leverage Digonex’s Sports & Entertainment Analytical Ticketing System (SEATS), a dynamic commerce engine that analyzes sales data and provides price suggestions based upon […]
e-Book Pricing Wars Heat Up: Digonex Offers Perspective in Publisher’s Weekly
The e-book market is hot and there’s a pricing war on the horizon. The wild popularity of the Amazon Kindle, Barnes and Noble’s recent launch of its e-book reader Nook, and talk of Apple joining the game with its Tablet service has caused the publishing industry to take a closer look at pricing strategies for […]
Dynamic Pricing Continues to be a Hot Topic at the 2010 Ticket Summit
Last week I attended the 2010 Ticket Summit in New York with Communiqué PR client Digonex. Targeted toward the secondary market (i.e. ticket brokers) this year’s Ticket Summit brought together more than 500 experts from across various parts of the industry to discuss today’s ticketing challenges. Harry Sandler, director of strategic ticketing for Digonex, spoke […]
Digonex Launches First Fully Automated Dynamic Pricing System for Event Ticketing Industry
On Mon., Nov. 16, our client, Digonex, announced the release of its Sports & Entertainment Analytical Ticketing System (SEATS), the first fully automated, dynamic pricing system for event ticketing. The ticketing industry is facing many challenges including a tough economy, declining event attendance and competing forces for the entertainment dollar. While sophisticated pricing models are […]
Digonex Attends the Virtual Goods Summit
The virtual goods market is exploding with the sales of in-game items, avatar customization, virtual gifts, digital media and other goods that exist solely in digital form. In fact, leading investment firm Piper Jaffray, estimates that revenue generated from the sales of virtual goods worldwide in 2009 topped $621 million. The firm also predicts that […]
Working With Reuters
Reuters is a well-respected, influential news outlet. With 196 editorial bureaus in 130 countries and 2,400 editorial staff members, the newswire covers international news, regional news, politics, social issues, health, business, sports and media. A story placement with Reuters can provide a fantastic opportunity to raise the visibility of a company, establish thought leadership on […]
Digonex Commentary: Dynamic Pricing and Event Ticketing
Digonex recently published a contributed article in TicketNews.com about the impact of dynamic pricing on the event ticketing industry. Jeff Eglen, vice president of strategy of Digonex, outlined the challenges the ticketing industry is facing today as the economic climate continues to impact ticket sales. Given this, he says the industry is forced to “re-evaluate […]
Digonex Featured on NPRís Morning Edition
Yesterday, our client Digonex, a provider of real-time, automated, dynamic pricing technology was featured on National Public Radio’s (NPR) Morning Edition in a story on the impact dynamic pricing technology can have on the digital music industry. The piece coincides Digonex’s partnership announcement with The Orchard, an entertainment solutions provider focused on building and monetizing […]