As many of you know, our book Strategic Public Relations: 10 Principles to Harness the Power of PR was featured in the August issue of Costco Connection, a lifestyle magazine for Costco members.
We are delighted about this review as the magazine reaches more than seven million households and businesses. As a result of this feature, we have seen an increase in book sales and hits to our Web site. We have also received several e-mails from people around the country mentioning they had seen the feature on our book and were interested in learning more about Communiqué PR.
This is a great example of how PR can drive sales for an organization. If you’re interested in how this placement came about, please e-mail me at [email protected] and I will fill you in on the details.