Over the last two months, we’ve had the pleasure of working with Verdiem to execute a targeted media relations campaign to generate coverage in national and local business publications as well as IT and green IT vertical publications for a new product announcement. Our objective was to help Verdiem continue to establish itself as a thought leader in PC power management and win mindshare within the industry. We developed a media relations strategy to target publications that specifically cover green IT issues to discuss how Verdiem’s SURVEYOR solution helps organizations save money and energy. We also wanted to reach out to Mac reporters, as the updated product included support for the Mac OS platform.
Verdiem last week announced the latest version of their flagship PC power management solutions, SURVEYOR 5.5. This new version includes support for the Mac operating system, a unique differentiator within the market as no other solutions offer this functionality.
With the recession still having a shrinking effect on IT budgets, Verdiem’s SURVEYOR PC power management solution offers enterprise IT professionals with an opportunity to save money, while also reducing their carbon footprint. SURVEYOR typically reduces the energy waste from employee computers by 30 to 60 percent, which translates to an approximate savings of $20 to $60 per computer. So far, there are more than 600 companies (with more than one million employee computers) utilizing this software to monitor, manage and report on their energy savings.
As a direct result of our efforts, we secured more than 11 standalone stories in key publications such as EnvironmentalLeader.com, GreenBiz.com, iTWire, Mac Observer, Mac News, Wall Street Journal (via ZDNet) and Northwest Innovation, who also published a second article, a Q&A feature with Verdiem CEO John Scumniotales.
While the green IT movement isn’t new, there is still tremendous growth occurring in the space with opportunities for companies to differentiate and become a thought leader regarding a specific “issue.” Verdiem is a pioneer in the PC power management space, and with a compelling pitch, solid statistics to back up its claims, and a great spokesperson who is passionate enough to effectively tell its story, we were able to secure quality coverage that further demonstrates their innovation and win mindshare in the industry.
If you are interested in learning how Communiqué PR may be able to help your company launch new products or services in the green IT space, please contact us at [email protected].