On August 12, one of our clients, Big Fish Games, announced the launch of Faunasphere, a browser-based casual multiplayer online game.
To drive coverage of the new game, we reached out to gaming bloggers and journalists, as well as mommy bloggers.
In order to find out how this influential audience, mommy bloggers, operate and like to be approached for product reviews, we posted a HARO inquiry and want to share some of the feedback we received.
“I absolutely believe the very best way to approach a mommy blogger (or any blogger for that matter) about product reviews includes a genuine interest in that person. I receive about 15-20 e-mails a day and nearly 40 percent of them are blatantly generic and have absolutely no interest for my readership.” – ExtraordindaryMommy.com
“I know it takes more work, but try to read the blog (at least the home page) before sending a pitch. My Web site for example, gives directions for how to submit a successful product review request, but putting “Product Review Request” in the subject line. You’d be surprised to learn that less than two percent of pitches come in this way.” – Lille Punkin’ Reviews
“A company can stand out by sending great photos and detailed information about the product. They can also stand out if offering to give readers a sample as a giveaway, but the latter is not necessary, just a bonus.” – Milkshakes and Margaritas
“Be specific in what you are offering (i.e. what are you sending?); what you expect in return (i.e. Review? Advertising?); when you want the review posted; and if you would like to sponsor a giveaway.” – Mom2Ways