With the demise of print publications, magazines and newspapers are becoming increasingly dependent on outside content such as contributed articles from industry experts and public relations professionals. Contributed articles offer organizations a great way to establish thought leadership, discuss a topic it’s passionate about and retain ownership of key messages.
Jennifer Gehrt, co-founder of Communiqué, recently wrote a contributed article for Today’s Parent and provided tips on how parents can make the transition to school easier. While summer vacation is just getting under way, some parents are already thinking about preparing their kids for the transition back to school.
Today’s Parent is a bi-monthly publication which provides insightful and entertaining features on a variety of topics such as family vacations, parenting and tuition for school. It is distributed to more than 2,000 schools, camps, libraries, restaurants, doctors and professional offices and hospitals in South Florida.
The contributed article entitled, “Off to a Smart Start: Strategies for Preparing Your Kids to Head Back to School” discusses the importance of establishing a routine prior to the first day of school to help kids return rested and ready to learn. This includes establishing a regular sleep routine, creating an encouraging homework environment, fostering healthy eating habits and discussing new social situations that may arise.
Given the target audience for Today’s Parent, which is primarily parents and grandparents, this was a great way to provide insightful content and information from experts including Dr. Stacey Radin, a psychologist specializing in children; Pat Hoge, with Connections Academy; and Vicki Folds, with Children of America.
Contributed articles can be a highly effective tool for establishing credibility with a target audience as it showcases you as a thought leader in your field. Additionally, they can be used to draw attention to issues and trends that are important to an organization, which in turn showcases the strength of your company and helps differentiate it from competitors.
We encourage parents and grandparents to read the article, which will be published in the July/August print issue of Today’s Parent. To learn more about placing byline articles and establishing though leadership through byline articles, contact us at [email protected].
You can also visit our past blog which provides “Tips for Writing a Byline Article” by clicking here.