It was such an honor and pleasure to speak to a sell-out crowd at the Puget Sound American Marketing Association (PSAMA) Luncheon last Wed., Sept. 9. My presentation entitled, “Twitterphoria: Adding Twitter Power to Your Marketing Mix, Today”, was well received with approximately 150 people in attendance.
According to one of the PSAMA board members, it was the second largest audience in the history of the PSAMA luncheons, which is a testament to the level of interest in learning about new digital technologies.
Before I delved into the heart of my presentation, I conducted a poll of the crowd to determine three things:
How many of the people in attendance had Twitter accounts?
How many of them were using Twitter daily?
How many had 100 followers or more?
The results were interesting. Of the 150 people in the room, I would say about half of them raised their hands to indicate that they had Twitter accounts.
When I asked those with accounts if they were using Twitter on a daily basis there was a small number of hands still up. This indicates to me that many folks hear about Twitter and want to engage, but have no idea how to use it or how they can immediately derive value from it.
With regard to my final question, how many people had 100 followers or more, I would say there were probably less than 20 hands raised. This really was not a surprise to me as my presentation was geared to the novice Twitter user. Nonetheless, after my session I did hear from a few of the power users that the case studies highlighting how companies such as Alaska Airlines, Dell, Dunkin Donuts, etc. are using Twitter today were helpful. My case studies focused on the following companies’ use of this new medium: Alaska Airlines Dell, Dunkin Donuts, Seattle Children’s PlayGarden, Starbucks, Whole Foods, etc.
If you’re interested in a copy of my PowerPoint presentation with talking points, e-mail me at [email protected] and I’ll gladly share it with you. Or if you have an interesting case study or example of how your company has used Twitter, I would love to hear about it.