Last month, our client Versium announced the successful integration of its automated predictive analytics solution, Versium Predict, into Microsoft’s Dynamics 365 for Sales.
The product was unveiled at the 2016 CRM User’s Group (CRMUG) Summit, where Jujhar Singh, corporate vice president of Microsoft Dynamics CRM, provided a demonstration of Versium Predict during the opening keynote and general session.
This is an important integration for several reasons. First, it will allow users of Dynamics 365 for Sales to quickly build predictive models that score and prioritize leads, enabling sales and marketing to know which consumers and businesses are most likely to purchase their products or services. Secondly, it allows users to generate new, highly targeted prospect lists from the predictive model to drive marketing and sales campaigns, including email, phone, direct mail and display audiences, with increased customer conversion.
The integration is also significant because it brings the power of machine learning and predictive analytics to Microsoft Dynamics 365. Using the customer data already available in Microsoft Dynamics 365 for Sales, Versium Predict enriches each contact with thousands of new attributes from Versium’s LifeData® warehouse, and then uses machine learning to build the models without requiring any previous data-science expertise or experience.
Versium’s LifeData® contains more than 1 trillion consumer and business data attributes, including both online and offline behavioral data including social-graphic details, real-time event-based data, purchase interests, financial information, activities and skills, demographics and more. As more sales are achieved and tracked within the CRM application, Versium’s machine learning technology allows the predictive models to become more intelligent and be used to identify new prospects.
In an article from InformationWeek about the recent Gartner Magic Quadrant Report on CRM Lead Management, the analyst firm had identified several trends in the CRM lead management solutions market (which includes Microsoft, among other vendors) this year. They included “a stronger focus on ease of use, redesigned user interfaces, and integration with other applications.”
Versium’s integration with Microsoft Dynamics 365 for Sales dovetails nicely with many of these industry trends. Versium Predict’s easy and intuitive interface makes it easy for marketing and sales professionals without any previous data science experience to begin building predictive models within hours and visualize a marketing campaign’s projected performance.
To learn more about Versium and its work with Microsoft, check out the company’s Versium Predict integrated into Microsoft Dynamics 365 video.
Here is some of the coverage that Communiqué helped generate around the announcement:
- CMSWire,”Versium-Microsoft Partnership Brings Automated Predictive Targeting to Dynamics 365,” Oct. 12, 2016
- MSPowerUser, “Versium announces integration of Versium Predict into Microsoft Dynamics 365,” Oct. 12, 2016
- The Redmond Reporter, “Versium and Microsoft integrate automated predictive targeting into Microsoft Dynamics 365,” Oct. 12, 2016
- MediaPost/Email Marketing Daily, “Microsoft Partners With Versium, Takes On Salesforce,” Oct. 13, 2016
- 425 Business, “”Versium to Collaborate with Microsoft,” Oct. 12, 2016
- Marketing Land, “Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM,” Oct. 14, 2016
- Outsell “Headlines” daily email, “Versium Announces Integration of Versium Predict into Microsoft Dynamics,” Oct. 13, 2016
- MSDynamicsWorld, “Microsoft readies Dynamics 365 customer engagement apps with added analytics, new partnerships,” Oct. 14, 2016
- SteveMordue.com, “Dynamics 365 – A Path through Shiny Objects,” Oct. 15, 2016
- Website magazine, “AI and the CRM Wars,” Oct. 17, 2016
- InsideBigData, “Above the Trend Line” – Your Industry Rumor Central for 10/24/2016,” Oct. 24, 2016
- SYS-CON Media, “Dynamics 365 – Is it Smarter than a 5th Grader?,” Oct. 28, 2016