You know the old adage, too much to do, too little time. Between driving the kids to school and activities, running errands and keeping up with a demanding workload, many Americans are running on fumes trying to keep up.
The rise of mobile phones has certainly helped make getting things done on the run easier, but what about simplifying common business tasks while on the go? Tablets such as the popular Apple iPad are becoming viable tools for small businesses to tackle common tasks. From classrooms to restaurants, the popular technology is quickly gaining notoriety beyond a content consumption device, and evolving into a full-fledged productivity tool being used by a variety of organizations.
While the iPad and other tablets have been traditionally used for consuming content on the web, watching videos, reading e-books and listening to music, selecting the right tools and apps can easily optimize the iPad for use as a mobile computing platform for business. Industry analysts forecast that 52 million tablets are estimated to be shipped in 2011, with the iPad comprising 75 percent of these shipments.
We recently helped our client, the Omni Group, a leading developer of productivity apps built exclusively for the Mac OSX and iOS platforms with the launch OmniOutliner for iPad, the company’s newest productivity app for the iPad. The iPad edition of the company’s popular note-taking and outlining program offers users the ability to create, collect and organize information in a multitude of ways including creating to-do lists and agendas, managing tasks and expenses, taking notes and planning events.
To create early buzz, the Omni Group developed and posted a teaser video to its corporate blog to let its users know the app was coming. In addition, they seeded an early version of the app with key influential media and reviewers. To help drive awareness and coverage of the new app, we developed and distributed a press release and buddy e-mail focusing on the rise of tablets being used within small businesses. As a result, more than 65 articles and reviews surrounding the app were published including Macworld, Mac Observer, Business Insider, TUAW and AppAdvice.
So whether you want to create a graph, develop a website wire frame, manage your task list or outline information, just remember, there’s an app for that.