Late last year, Communiqué PR started working with The Shops at The Bravern, an open-air retail shopping center in Bellevue, Wash. Since that time, we have focused on building awareness of The Bravern both with consumers and the broader shopping industry.
We have had the opportunity to promote a variety of events and work with a number of lifestyle, retail and business media outlets and bloggers, whose articles and posts mentioning The Bravern have generated more than 120 articles, totaling 83 million impressions thus far in 2011.
Some of those recent articles include:
- A cover story featuring The Bravern in the August issue of Shopping Centers Today.
- Alaska Airlines Magazine included The Bravern in a May article, “Seattle Itinerary: Spectacular Shopping.”
- Inclusion in “Destination Washington: Bellevue,” which appeared in the June issue of Alaska Airlines Magazine.
- The July/August issue of AAA’s Journey magazine highlighted The Bravern in “Next Stop: Bellevue.”
Most recently, we helped promote “Be Bold. Be Bald.” – an event hosted by John Howie Steak and The Bravern in conjunction with Sips & Sounds, The Bravern’s weekly summer happy hour. The event raised money to support a local woman and employee of Chef John Howie, Tomoko Bryant, and her participation in the Susan G. Komen 3-Day for the Cure. In advance of the event, local media such as 425 Magazine, Bellevue Patch, KOMONews.com, Seattle PI and Seattleite shared details of the event with their readers. KOMONews.com also posted a fun slideshow of photos from the gathering – including images of Chef John Howie getting his head shaved!
We are excited to partner with The Bravern to build awareness for its second annual Fashion’s Night Out celebration taking place Thursday, Sept. 8. The free event is open to the public and will include a variety of activities including fall runway shows hosted by Neiman Marcus and Anthropologie. Additionally, during Fashion’s Night Out, shoppers can take advantage of special in-store activities, offers and gifts with purchases such as a free Fashion’s Night Out tote to customers that spend more than $100 at Tory Burch.
We hope you will join us at this fun event in September! For more information on Fashion’s Night Out at The Bravern, visit www.thebravern.com/fno.