Back in February we told you about a new cookbook we helped launch called “Discover Cooking with Lavender” by Seattle-based author Kathy Gehrt. The book takes readers on a culinary adventure into the world of lavender and features 75 unique recipes spanning seasonings, drinks, savory dishes and sweets.
To help create buzz and drive sales of the book, we developed a three-pronged strategy. The first was to drive reviews of the book with influential foodie bloggers. Second, was to develop and distribute a press release to traditional media (both local and national) covering food and gardening to seed feature stories about how to incorporate lavender into everyday cooking. Lastly, we set out to secure speaking engagements and in-store appearances at local culinary stores, book shops and nurseries.
Since the launch, we’re proud to report that “Discover Cooking with Lavender” has been well-received by media, food bloggers and retailers. Some of the results we’ve secured to date include:
- Reviews in EricRiveraCooks, SeattlePI.com, EatWild.com and FoodConnections.com
- Feature in 425 Magazine (May/June issue)
- Inclusion in feature story on lavender in Central Coast Magazine (May/June issue)
- Recipes to be featured in Northwest Woman (May/June issue)
- Inclusion in feature story on lavender in The Oregonian (early May)
- Cooking segment on lavender for NW Fusion (Portland’s top rated lifestyle TV show)
In addition, we’ve also sparked interest with 10 prominent food bloggers who have agreed to try a recipe from the book and review it for their blogs.
Lastly, we coordinated speaking engagements and cooking demos at local stores for Kathy at cook shops, book stores, nurseries and wineries such as Mrs. Cook’s, Swanson’s Nursery, Sky Nursery, Ravenna Gardens, Dish it Up!, Fremont Place Books, Poggi Bonsi, Columbia Winery and the Sequim Lavender Festival just to name a few. These events are open to the public and we encourage you to click here to get the latest on where you can find Kathy.