We recently participated in a mid-year PR review with one of our clients to review our activities and results garnered.
To clearly outline the work we completed, we prepared for the meeting by developing a PowerPoint presentation which included the following information:
- Review of the client’s business and communication objectives
- The benefit of PR and how it contributes to an organization’s success
- PR versus advertising
- Our contribution to the client’s business
- Materials developed over the past six months
- Media outreach efforts and journalists we forged relationships with on behalf of the client
- Analyst relationships and quotes we have secured on behalf of the client
- Media impressions and articles secured to date
- A look at the overall value and impact of our activities on our client’s business
As a best practice, we believe it is important to do these types of reviews to ensure the work we are doing maps to our clients’ business objectives.
If you’re considering a mid-year review with your agency, we hope you’ll find these tips helpful in developing shared expectations on the information you’d like them to present.