Last week, TechFlash.com published a list of the top 100 Seattle companies that are drawing the most Web traffic and attention on Twitter, blogs and with other media. Working closely with YouNoodle, a start-up which monitors a company’s media buzz, TechFlash ranked companies on a scale of zero to 100. The higher the number, the more traffic the company receives. This list is known as the TechFlash 100.
Companies such as Big Fish Games, a Communiqué PR client, Zillow and Picnik take top rank on the list; earning rankings in the high 70’s and low 80’s.
So what are these companies doing to earn top rank on this list? How are companies garnering increased Web traffic on social mediums such as Twitter?
To answer these questions, we took a closer look at social media activities behind Big Fish Games, Zillow and Picnik. Here’s what we found:
Big Fish Games takes an active role engaging customers in various social mediums. The company manages a blog on its main Web site as well as a Big Fish Games Facebook page. Big Fish Games tweets almost daily and has more than 1,235 followers on Twitter. The company also maintains Facebook pages for its most popular games including the Mystery Case Files franchise.
Zillow also maintains a blog as well as a Facebook and Twitter account. Like Big Fish Games, Zillow uses these social mediums to highlight news about the company and provide updates on events. Zillow also uses its blog as a place to highlight compelling customer stories and offer readers tips about selling their house.
Picnik, a leading online photo editing application, is actively involved in Facebook, Twitter and publishes blogs to its main site. What stands out about Picnik are the 81,108 fans it has on Facebook. The company uses Facebook as a means to publish pictures, demonstrate its application’s capabilities and share upcoming news with its fans.
Based on this information, organizations that want to increase Web traffic among social media outlets should 1) manage and actively update a company blog, 2) create a Facebook page and provide frequent updates to fans and 3) actively use Twitter. In addition, an organization should work closely with its internal or external PR team to ensure online coverage includes Web links back to the company Web site. This is a great way to increase Web traffic to an organization’s site.
To read more about the TechFlash 100 click here.