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A Look Back at 2011

It’s typically quiet the week between Christmas and New Year’s, offering us time to reflect on the past year as well as plan for the coming one. For us, 2011 was a busy year – with many successes and numerous milestones. Before we jump into 2012, here are some of our significant 2011 highlights, for which we feel both proud and grateful:

  • We added several full service and project clients to our roster during 2011: Centri Technology, Lions Club International, Opscode, Play Mark, Rwanda Girls Initiative, RPI, SwaddleDesigns, and Verdiem.
  • Earlier this year we had the opportunity to work with Lions Clubs International (LCI) to drive awareness of its 94th International Convention, one of the world’s largest annual conventions, which took place in Seattle this summer. As a result of our efforts, LCI garnered more than 50 media placements across all major television, radio, print and online media outlets in the greater-Seattle market. For a recap of the results please visit “A Lion’s Share of Media.”
  • For The Shops at The Bravern, an open-air retail shopping center in Bellevue, Wash., we helped promote a variety of events in the past year, as well as work with a number of lifestyle, retail and business media outlets and bloggers. Our efforts helped secure a cover feature article in the August issue of Shopping Centers Today. Thus far in 2011, articles and posts mentioning The Bravern have generated more than 234 articles.
  • In the spring of 2011, we began work for Opscode to help the company announce general availability of Hosted Chef and Private Chef. As a result of our efforts, we secured more than 20 briefings with key technology media and industry analysts. After the launch, we assisted with the development of case studies and follow-on customer announcements.
  • When breaking international news about banking fraud intersected with new data from a survey commissioned by Attachmate, we developed a strategic editorial campaign. We developed a pitch for national news outlets and related banking and business publications, and reached out to media. We followed the outreach with a news release about the new survey results. As a result of our efforts, Attachmate’s survey data was included in CSO Online, Security Magazine, and Wall Street and Technology. In addition, our conversations with key reporters created awareness about Attachmate and its solutions and helped to ensure the company stays top of mind with national media that cover insider fraud.
  • Verdiem, a leader in IT energy management and efficiency software, turned to Communiqué PR to develop strategic messaging and drive awareness of the company by analysts and the media. We developed a story arc to shape the way the company communicates, and implemented the messaging into its press releases. To date, we have secured four analyst briefings and garnered coverage in Environmental Leader, FierceEnergy, Green Technology News, The Green IT Report and TMCnet.
  • We conducted a multi-city press tour for Tecplot to introduce its Chorus software. Journalist and analyst reaction to the software has been overwhelmingly positive with Desktop Engineering selecting it as its Editor’s Pick of the week for June 1, 2011.
  • In addition, we also partnered with Seattle Children’s to help raise awareness on a number of initiatives including: the launch of the Teenology 101 blog; the opening of their new blood bank facility with Puget Sound Blood Center; and the “Stand Tall for Little People” campaign with Little People of America and Caffe Ladro, which garnered results on Q13 Fox News, SeattlePI.com and Patch.com.

Internal milestones for the year included:

We want to thank our amazing clients, our blog readers, those who purchased our book, and our long list of supporters! We look forward to continuing our work in 2012.