Muck Rack, a Web site that aggregates journalists’ tweets, recently announced the launch of a short-message press release service, which enables companies to publish releases, with links, up to 130 characters long at a cost of $1 per character.
The announcements are published on Muck Rack’s release page as well as its Twitter feed. As many journalists are avid “tweeters” this is a great opportunity to reach this audience through a different medium. In addition, journalists receive thousands of e-mail pitches per day from PR professionals. This allows them to focus on the news that is most relevant and interesting to them and their readers.
To learn more about Muck Rack’s service and similar services, read the PRWeek article entitled, “Journalist Tweet Aggregator Launches Short Press Release Service.”