As the economic climate continues to affect print publications, it’s interesting to read about how newspapers and magazines are leveraging alternate revenue resources to stay afloat. A recent AdAge article highlights the current state of the magazine industry and provides insight on different revenue streams for the market. For example, magazines such as Men’s Health, Make The Atlantic and Fader are compensating for lost advertising dollars by leverage different mediums. We want to highlight some of their efforts:
Men’s Health – Most recently, the magazine has been publishing and selling “Eat This, Not That” books in bookstores. In addition, the publishers developed an iPhone app that allows people to purchase additional content as well as a Men’s Health Personal Trainer subscription site, which provides tips and articles on how to get the best results from exercising.
The Atlantic – The publication has diversified its revenue streams and activity. It now charges for events hosted by the publication.
As the economic climate continues to change, we expect many more magazines and newspapers will come up with creative ideas to increase revenue. To learn more about the changing media landscape read our past blog entitled, “Can Digital Portfolios Give Newspapers a Second Chance?“