You’ve probably been hearing a lot about the importance of search engine optimization (SEO), the practice of improving the volume and quality of traffic to a particular Web site. You are likely aware that you need to make certain your company’s press releases and other media materials receive high rankings on search engines, such as Google, Yahoo! and MSN, but you may have little knowledge about how to do it.
From our experience, there are three easy steps you can take to improve a press release’s ranking on search engines. They are as follows:
Identify keywords. Think about the words or phrases people would use if they were looking for information about your product or service online. After you’ve determined these words and phrases, try to use them in the headline, subhead and body of your press release.
Embed hyperlinks. By creating a link from keywords or phrases used in your press release back to the appropriate Web pages, you can help your readers learn more information about your product or company, and you can increase your rankings. This works because search engines often look at the words used in a hyperlink when they’re ranking a site.
Add images and videos. By adding multimedia and/or images to your press release, you are not only creating visual interest, but you’re increasing the likelihood that readers will find your release in image search engines.
For more information on these steps, we encourage you to download and read PRWeb’s whitepaper, entitled “A PR Professional’s Guide to SEO.” You may need to contact PRWeb to get a copy, as ironically we could not find it online.