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Integrating PR With Affiliate Marketing Campaigns

Any avid Instagram user is likely familiar with hearing, “Swipe up here, don’t forget to enter my code,” as they tap through their Instagram Stories. In fact, in 2017, Instagram updated its settings to allow all business accounts with 10,000 or more followers to add links to Instagram Stories. By adding the link feature, businesses […]

YTD Results for Delta-Q Technologies

With the second half of 2018 in full swing, it can be valuable to take a moment to evaluate results secured and the progress made on annual objectives. Assessing the status and quality of the activities completed and remaining in the pipeline can help direct strategy for the remainder of the year, as well as […]

The Latest Best Practices in the World of Facebook Marketing Strategies

Facebook, as we know, is a social media platform deeply integrated in individuals’ personal, social and even professional lives; and therefore, is a prime marketing and communication tools used by organizations to engage with target audiences. A recent study by Buffer and BuzzSumo analyzed more than 43 million Facebook posts from the top 20,000 brand […]

Managing Fears of Public Speaking

Regardless of your department, level or industry, it’s likely that you’ll be faced with the task of giving a presentation or speaking in front of large or small groups at any given point of your career. From pitching your ideas in a meeting, presenting in a new business meeting, or speaking at an industry trade […]

AP Refresh: 10 Updates to the 2018 AP Stylebook

The Associated Press (AP) Stylebook, or more commonly known as the bible around PR agencies and newsrooms, has released its latest edition. The new 2018 issue, which became available in May, has more than 200 new entries to help guide journalists and other commutators accurately cover the changing social, political and cultural arenas.   For […]

Crossovers Between Internal and External Communications

Last week at our Communiqué PR brownbag, Melissa Cafiero, a past Communiqué employee and current senior communications manager at Projectline for Microsoft Windows NEXT, took time out of her week to share insight about her experience managing internal communications. As an experienced PR and corporate communications executive, Melissa is passionate about helping organizations uncover the […]

Mirror Mirror: Value Review Programs and Taking Time for Self-Evaluation

Every March, Communiqué PR (CPR) kicks off its annual review process. During this time, each full-time employee conducts a self-evaluation where we review the core areas of our day-to-day roles and responsibilities and assess our performance over the past year. In this review period, we also share peer reviews and set goals that echo our […]

But Why? The Value of Reassessing Company Messaging

Developing and remodeling company messaging is a big endeavor. Regardless of the company size, age or team experience, creating authentic mission statements and value propositions requires a heavy time investment and can present tough questions around purpose and vision for the company’s executive team to address. For established companies, it may be challenging to step […]

Going Social in 2018: 4 Emerging Trends to Give a Second Thought in the New Year

It’s no breaking news that social media plays an integral role in today’s business and personal interactions. In 2017, social media took on a new role in reporting, both in the political and corporate arenas, forever changing the “social norms” associated with social media. As companies plan marketing campaigns for 2018, strategically intertwining marketing efforts […]