2019 at a Glance: Delta-Q Technologies
2019 was an exciting year for our longstanding client, Delta-Q Technologies (Delta-Q). As a leading manufacturer of industrial battery chargers for electric vehicles and industrial equipment, Delta-Q has become a one-stop shop for equipment and battery manufacturers looking to electrify systems and employ safe and efficient charging practices. This past year, we had the opportunity […]
Modern Multitasking: How to Increase Productivity by Shifting Your Approach to Project Management
Recently, I was faced with the question, “When was the last time you multitasked?” Although a seemingly straightforward question, I found it difficult to answer. Multitasking is defined as doing more than one task at the same time and can result in the feeling of increased productivity. However, research has shown that our brains are […]
Resurgence of ‘Super Users’ and Leveraging These Audiences in Your B2B Marketing Strategies
In public relations, identifying a company’s target audiences is a foundational step to ensure the right messages are reaching the right people. Defining target audiences also helps to provide clarity and direction throughout nearly every area of a marketing campaign (e.g., plan and strategy development, content mapping and development, media outreach, social media, etc.). Ultimately, […]
Amplifying Delta-Q’s Move Into Mid-Power Charging
As industries around the world become more conscious about their carbon footprint, a growing number of industrial equipment manufacturers and players in the global supply chain are replacing internal combustion engines with electric systems. The investment in sustainable equipment is increasing the global demand for lithium-ion batteries that have long life expectancies and reduce emissions. When […]
Snapshot of YTD Results for Schnitzer West: Real Estate Investment, Development and Property Management Leader
When thinking about Seattle or the Puget Sound region, what words come to mind? Thriving tech industry? Music hub? Craft beer and coffee capital? In addition to these vital descriptors, Seattle is home to a booming real-estate market. While the residential market appears to be cooling, according to Zillow; it’s a different story with the […]
New to Corporate Social Media? Three Platforms to Consider for Social Management
Some 90 percent of brands use social media to increase brand awareness. However, 58 percent of those brands say measuring the effectiveness of social media efforts is challenging and only a small percentage (38 percent) measure social media ROI, according to Hootsuite’s Social Barometer 2018. The obstacles hindering success of corporate social media campaigns can […]
AP Refresh: Updates to the 2019 Stylebook
It’s that time of year again! The latest 2019 issue of The Associated Press (AP) Stylebook is now available. Every year the AP team releases an updated issue with a variety of updates – sometimes surprising, other times exciting and almost always a little confusing. Some of last year’s AP Stylebook updates included guidance around […]
AP Refresh: Updates to the 2019 Stylebook
It’s that time of year again! The latest 2019 issue of The Associated Press (AP) Stylebook is now available. Every year the AP team releases an updated issue with a variety of updates – sometimes surprising, other times exciting and almost always a little confusing. Some of last year’s AP Stylebook updates included guidance around […]
Spotlight on Education Leaders: Intentional Futures, St. Thomas School and WGU Washington
One of my favorite aspects of working at Communiqué PR, and in an agency in general, is being able to dive into different industries, learn new perspectives, and secure deep understandings about a variety of businesses and their markets. From the manufacturing and telecommunications industries, to consumer products and enterprise software solutions, there is never […]
Should Your Meetings Have a Maximum Capacity?
An article in The New York Times highlighted a recent study around how team size impacts innovation. The research report from Nature titled, “Large teams develop and small teams disrupt science and technology,” exposed how small teams can produce more innovative (disruptive) work than larger teams. These findings may be surprising to some, especially given […]