Interested in Meeting Next Week? Communiqué PR Shares Tips for Successful Media Outreach at Industry Trade Shows
Recently, we’ve been preparing announcements for several of our clients attending upcoming industry trade shows. In fact, we’ve developed and executed strategies to support attendance at conferences across different industries all around the country, including ProMat 2017 in Chicago, ShopTalk in Las Vegas and Enterprise Connect in Orlando. As we’ve been knee-deep in planning, we […]
Bellevue-based St. Thomas School Redefines 21st Century Learning
Last spring Communique PR kicked off its engagement with St. Thomas School (STS), a private, non-sectarian school for preschool through 8th-grade students. Tucked away on the eastside of Seattle in Medina, Wash., STS is ahead of the curve as one of five schools in the U.S. selected to be a Microsoft Showcase School, a global community […]
Hitting ‘Refresh’ On Your Marketing Content
It’s no question that visual content has seen an uptick in the past year. Between the growing popularity and competition between major social media apps such as Snapchat and Instagram, as well as the steady hype around VR integrations to enhance the user experience, the opportunity for diversifying marketing campaigns and introducing exciting visuals such […]
Social Media’s Role in News Reporting, Business Interactions and Our Personal Lives
It’s no question that social media has become second nature for individuals, especially young adults, across the country. Today, people depend on social media for personal interactions, business communications and as a resource for news and live updates happening around the world. In recent months social media as a credible news source has become a […]
Vetting Speaking Opportunities at Industry Events
Building credibility for your company can be a daunting task. Whether you’re a start-up as the underdog in an industry or a well-known household brand dominating the market, managing your reputation, building relationships and upholding authority in your space is a never-ending venture. Luckily, for companies of all sizes, there are many ways to build […]
Twitter Analytics 411: Best Practices for Tracking Metrics and Increasing Engagement
Twitter Analytics is a feature on Twitter that provides businesses with the ability to measure post results, boost target-marketing campaigns, and evaluate the impact each posts has on its audiences. Anyone with a Twitter account can access and utilize Analytics, however, this feature is especially helpful for businesses and influencers with the goal of increasing […]
Press Release Playbook
The recent New York Times Insider article, “How New York Times Stories Are Like Footballs,” shares a behind-the -scenes look into the editing process of articles, illustrating how stories typically move through the review staff like a football in a strategically designed, somewhat frantic, play. After reading this article, I wanted to address these editing […]
Instagram Business Profiles – Benefits of Using Instagram at Your Business
Instagram recently announced that it will begin rolling out business profiles to users in select markets. These updated tools will be available to companies of all sizes and will provide insights to help them better understand and attract followers to continue to grow their business. Although companies have already been using standard Instagram accounts as […]
Augment the Reality of Your Business?
After surpassing the number of daily Twitter users, seeing more engagement than Facebook and becoming the biggest US mobile game in history, Pokémon Go undoubtedly has the world talking. For those who have not read or heard about the game, Pokémon Go is a free mobile app that uses your phone’s GPS to enable the […]
Grit or Luck – Do You Know the Difference?
The NPR podcast Hidden Brain uses science and storytelling to answer curious people’s questions and better understand the world. With the tagline, “A conversation about life’s unseen patterns,” the program host and science correspondent, Shankar Vedantam, strives to deliver insights that his audience can apply to their day-to-day lives. In the recent episode, The Power […]