Broken Embargoes: Is the End of the Embargo in Sight?
This week there have been two high-profile media embargos broken causing a firestorm of tweets and finger pointing. The two embargoes included the launch of Gmail’s Priority Inbox feature and Autodesk’s announcement that it will bring AutoCAD to the Mac platform. With the rise of social media and the 24/7 news cycle, it seems the […]
Renting vs. Buying Textbooks – Which Option Really Costs Less?
A lot has changed about college since I attended the University of Puget Sound years ago. And while students today are much more digitally-focused – with e-mail, social networks, online news and more – the reality is most textbooks are not yet available as e-books. This means students will still need to search out and […]
Old Spice Drives Editorial Coverage with Social Media
Recently, we were asked whether activity via social media can drive media coverage. The answer is a resounding yes. While it is important to realize that not all social media activity will drive media coverage, there are times when it makes sense to bolster a viral campaign vis-à-vis traditional media. There are many ways social […]
Eliminating Barriers to Get Your Indie Game Published
According to a recent article by Games Beat’s Dean Takahashi, the PC gaming business is estimated to hit $20 billion by 2015. Consumers looking for a quick escape or several hours of entertainment are increasingly going online to find games in place of the traditional brick and mortar retail outlet. This trend has been key […]
Jennifer Gehrt to Present to Insight Venture Partners’ Portfolio Companies
Next week, Communiqué PR’s Jennifer Gehrt (@JenGehrt) will be in New York presenting to Insight Venture Partners’ portfolio companies. Jennifer will be facilitating two sessions on using social media effectively and strategically. Jennifer will share real-world examples and case studies to illustrate the impact social media can have for organizations. Additionally, Jennifer will outline best […]
How to Effectively Say No
In the world of professional services with today’s uncertain economic times, many people cringe at the thought of saying “no”, especially to a client or prospective client. However, there are times when saying no is exactly what needs to be said. So how does one say “no” effectively? Bud Caddell, strategy director for advertising agency […]
Social Media Provides Expression of What People Want
Businesses are using social media for a variety of communication objectives – providing customer support, sharing breaking news and offering promotional information. The power of these networks to easily and quickly gather real-time perceptions is unprecedented. Market research that used to take thousands of dollars and weeks if not months to complete, can now be […]
Crisis Communication Planning and the Impact of Social Media
Last week, Jennifer and I had an opportunity to conduct a workshop on crisis communication at the Washington State Community Action Partnership Statewide Development and Marketing Conference. The goal of the training was to provide attendees with an understanding of the various types of crises and how to best prepare. We also spent time discussing […]
Local Mobile Event to Attract Key Industry Leaders
We are fortunate in the Northwest to be at the forefront of the mobile industry. Not only is the greater-Seattle area home to industry giants such as T-Mobile, Clearwire, AT&T Wireless and Microsoft, there are also numerous smaller companies that are fueling the growth and driving innovation in the mobile market. The upcoming Mobile Breakfast […]
What is More Important: Providing Value or Being Liked?
Last month, I read a blog post that really resonated with me about the difference between being liked and being valued. As the author of the post states, clearly the two are not mutually exclusive, but must be prioritized. The author explains in his post, “When you focus on being valued first and liked second, […]