Could Mobile Apps Be a Driving Force in Customer Engagement for SMBs?
Many people believe 2010 is the year of the mobile app. A recent report from analyst firm, Gartner states consumers will spend $6.2 billion in 2010 in mobile application stores. The increasing penetration of smartphones, coupled with the recent release of the Apple iPad is fueling additional buzz around mobile apps. It is interesting to […]
PR+MKTG Camp Seattle
Earlier this month, I participated in the PR+MKTG Camp Seattle organized by Dan Greenfield. The event was well attended with a wonderful mix of marketing and PR leaders from the Seattle area, including Rob Brooks, PEMCO; Brad Nelson, Starbucks; Amy Bohutinsky, Zillow; and Greg Shaw, Bill & Melinda Gates Foundation, as well as many others. […]
Twitter Contest Helps Drive Awareness and Sales
On Feb. 10, we announced Communiqué PR would host a Twitter contest in conjunction with the firm’s sixth anniversary. The idea for the contest came after Jennifer Gehrt participated at the Enterprise Social 2.0: Rip or ROI? event in Amsterdam. There, she heard executives with Kodak, Dominos and others share details about contests held via […]
Writing for Different Mediums
Today’s communicators are called on to write for an increasing number of mediums including print and broadcast media, social networks, and online media such as blogs and Web sites. Some of us are also writing scripts for podcasts or YouTube videos. So how do you – as a communicator – effectively write for these different […]
Communiqué PR Celebrates Six Years With Trivia Contest on Twitter
This February, Communiqué PR is celebrating its sixth anniversary. In conjunction with this milestone, we have decided to launch a Twitter contest. You can follow @CommuniquePR to participate in the Communiqué PR Trivia Contest. Here’s how it will work. Beginning at 6 a.m. PT on Feb. 12, we’ll post the first of eight trivia questions. […]
Trust and Storytelling in a Digital World
Recently, I had an opportunity to re-connect with Hanson Hosein, director of the Master of Communication in Digital Media at the University of Washington. Hanson, a former NBC News war correspondent and investigative producer, is passionate about storytelling, new models of communication and social media. I enjoyed chatting with Hanson about the impact of social […]
HARO Ad Drives Sales of Strategic Public Relations
On Fri., Jan. 22 our book, “Strategic Public Relations: 10 Principles to Harness the Power of PR” jumped to the number two spot on Amazon’s most popular books on public relations. While our book has received strong reviews and positive mentions in several publications, including The Costco Connection and PRWeek.com, this was quite a jump […]
Is Your Web Site Current?
We recently worked with GKD on a redesign of our firm’s Web site. The process was extremely valuable as it provided an opportunity for us to re-evaluate our firm’s positioning, our brand attributes and the value we deliver clients. I found it inspiring and motivating to focus on the future vision of our business and […]
Executives’ Reluctance to Use Social Media
“I don’t have time.” This is a common statement I hear from executives when speaking with them about social media. While I appreciate senior managers are busy, I believe it is essential they make time to use this powerful medium. Otherwise, they will not have a good grasp of this new technology and how it […]
Four Reasons Corporate Communications Should Own Social Media
There has been and continues to be significant discussion about the ownership of social media strategies and activities within an organization. As a PR professional with some social media experience, let me add my perspective to the debate. I believe social media should be owned at a strategic level by the top corporate communications or […]