Zoom Meeting Overload: How to Balance the Need for Facetime and Connection With Getting Work Done
As offices were closed to mitigate the spread of COVID-19 and individuals shifted to working from home, there was a spike in Zoom and MS Teams meetings. Virtual team happy hours were added to peoples’ schedules and existing meetings were converted to video conference calls. We all enjoyed a glimpse into our co-workers’ homes (at […]
Business Communication During the Coronavirus Crisis
Unfortunately, over the past few weeks, the Seattle area has become the epicenter of the Novel Coronavirus Disease 2019 (COVID-19) outbreak in the U.S. While the human toll of this crisis is at the forefront of our minds and our communications are focused on helping ensure safety, the economic impacts cannot be ignored. Businesses have […]
How Hiking in Patagonia Reinforced the Value of a Few Best Practices
I recently returned from a two-week hiking adventure in Patagonia – a bucket-list trip to celebrate a milestone birthday. While truly a vacation adventure, the amazing experience reinforced the importance of some business best practices. Establish Shared Expectations When planning a project or activity, establishing clear, shared expectations reduces confusion and ensures everyone is aligned […]
Recommended Reading: Start the Year “Wiser, Gentler and Feeling Good.”
Over the holidays, a friend gave me a copy of the book All I Really Need to Know I Learned in Kindergarten, by Robert Fulghum. I read the book in college and loved it at the time; however, given the current social and political state in the U.S. I was glad to be re-introduced to […]
The Magic Number for Posting Content to Your Company Blog
HubSpot recently shared perspective on how often to publish posts to a company blog. This is something we often discuss with our clients, so I was interested to see what HubSpot revealed. As a business, we maintain our own blog, which is a significant investment of resources. Since the start of 2019, we’ve published two […]
Score More Presentation Points With These Public Speaking Tips
Public speaking can be uncomfortable, especially in front of a large group. Spokespeople want to do a good job. But the stakes can seem high – winning new business, securing funding, keynoting an industry event – and the time to prepare oftentimes gets squeezed into less time than is optimal. Preparation tends to focus on […]
Tips for CMO Longevity: Collaborate, Secure Buy-In and Leverage Expertise
Data has shown over the years that the C-suite role with the shortest average tenure has been the chief marketing officer. A recent article in the Wall Street Journal reported the average tenure of a CMO slipped to 43 months, whereas the tenure of other C-suite executives is on average longer, with CEOs’ average tenure […]
Recommended Reading: Essentialism – The Disciplined Pursuit of Less
Earlier this month I was at a gathering talking with a long-time business colleague. He shared that when he recently agreed to join a company’s board of directors, he requested that everyone on that board read the book “Essentialism – The Disciplined Pursuit of Less.” In a society that seems to be about doing more, […]
Communication Objectives: What 200 CEOs Have to Say About Growing Their Business
The USC Center for Public Relations secured input from these business leaders as well as more than 1,500 public relations professionals around the world to gather answers to numerous questions about where the industry is headed. The results were released earlier this year in its Annual Global Communications Report. This was the first time the […]
Your PR Reference Library
Below we have captured some of our most popular posts and listed some additional resources for PR professionals to have in their toolkit. These posts consistently received the most viewers year after year. We thought it would be helpful to include them in one spot, creating a PR reference library. Feel free to add your […]