Reflecting on 2013
The end of one year and the beginning of a new year is always an invigorating time for me. I enjoy reflecting on the successes and accomplishments of the past, while focusing on new goals and objectives for the coming year. This year is no different, although as 2014 marks 10 years since the founding […]
Kymeta Announces $50 Million in Venture Capital Funding
Kymeta, one of our clients at Communiqué PR, recently closed a $50 Million Series C financing round in order to accelerate the growth of its business. This is not a surprising event if you have been following the company’s path. A beneficiary of Bill Gates and other key backers, Kymeta has been around for less […]
Applying the Five Competitive Forces That Shape Strategy to PR
As a young economist, Michael E. Porter wrote a landmark article for the Harvard Business Review in 1979 that ignited a revolution in the field of strategy. So compelling was his “The Five Competitive Forces that Shape Strategy” that it helped inform and mold an entire generation of academic research and business practice, and stretched […]
Reflections on 2012: Communiqué’s Year-in-Review
2012 was certainly an exciting and interesting year in the United States and around the world (see Google’s year-end wrap up video here). At Communiqué, 2012 saw our clients’ businesses continue to grow – and we were excited to drive awareness around their stories. We added new clients to our roster, achieved significant results for […]
Working Yourself Out of a Job – The Right Way
We never want to lose a client. However, there is at least one situation in which losing a client is cause for celebration. At Communiqué PR we focus on helping our clients leverage PR in order to achieve their business objectives. Sometimes those business objectives involve selling the company, and by successfully positioning a company for […]
The Lost Art of Conversation
When I was growing up, my parents were professionals dedicated to building their careers; however, when they came home they were no longer directly connected to the office through technology. Their passion for their work translated then into discussions during and after dinner. These conversations were interactive and inclusive of everyone at the table. My […]
Planning an April Fools’ Day Spoof Announcement? Think It Through …
Every year we see both witty and wacky April Fools’ Day joke announcements and fake news. And among those spoof announcements, there are those that go over well among consumers and others that go sideways. Before committing to an April Fools’ Day PR stunt consider how it could backfire. It’s all fun and games until […]
Brand Awareness & Adoption: How Much Time Does It Take?
If you have had the opportunity to launch a new product or service, you know that creating a brand presence in a consumer’s mind takes time. How long it takes is different for every brand. Brand building takes time because you often have to change the prospect’s mind about an old brand and get them […]
“Good is the Enemy of Great”
Recently I revisited Jim Collins’ book “Good to Great.” The book focuses on why some companies are able to attain extraordinary results while others are not. Collins and his team of researchers identified “good-to-great” companies (i.e. companies that leap from good results to great results and sustained those results for at least fifteen years), as […]
Dealing with Subtle, and Sometimes Not So Subtle Snark
I’ll admit it. When I drive the kids’ carpool or overhear interactions during “play dates,” there are times I feel conflicted. One child makes a subtle statement or comment that seems to take aim at another child’s perceived weakness. It is these subtle jabs that I struggle with – do I jump in or let […]