Hearst Magazines Sets the Bar High
While many magazines are feeling the pinch of the recession, Hearst Magazines is growing. The Hearst family of magazines – Good Housekeeping, Cosmopolitan, Food Network Magazine and Oprah Magazine, to name a few – have almost all held steady in circulation, according to a New York Times article by Richard Pérez-PeÒa. And their combined advertising […]
The Top 10 Most Influential Tech Bloggers
Many of our clients are in the technology industry, so we often work with tech bloggers. These bloggers have become increasingly influential as customers look online for advice before making big purchases. And while there are many important tech bloggers, a few stand out as the most influential. So without further ado, here is our […]
A New Kind of Newsroom
Dedicated journalists across the nation are refusing to quit – even when they’ve been laid off. In a New York Times article, David Carr reports on a new journalism trend spurred by this economy: newsrooms owned and operated by journalists. These newsrooms have a few marked differences from those run by top daily newspapers. There […]
How will the WSJ Impact Pitching Strategies?
The Wall Street Journal Editor Robert Thomson recently told the Financial Times that the publication plans to introduce a micro-payment system for individual articles and premium subscriptions to the Web site this fall. The WSJ‘s premium plan will target readers interested in niche industries including energy, commodities, wealth management, and more. It will place more […]
The Future of Social Media
With the onslaught of new social media technologies, many marketers are trying to look ahead and prepare for what’s next. But given its rapid growth, how can we predict the future of social media? According to Forrester’s Jeremiah Owyang, the first step is to look at the problems inherent in today’s social mediums. By noting […]
King 5 News and the PlayGarden
Recently we have been helping the Seattle Children’s PlayGarden with a Twitter fundraising campaign to complete the construction of various projects, such as Mount Jordan, a volcano-themed climber that is even accessible to children in wheelchairs. The PlayGarden is a nonprofit organization dedicated to providing a place for both mentally and/or physically disabled children and […]
Threadless T-shirt Campaign and the Benefits of Crowdsourcing
In yet another example of how businesses are engaging Twitter, Threadless T-shirts has partnered with Twitter to crowdsource designs for a new line of “Twitter Tees.” Twitter users submit and vote on tweets to appear on Threadless Tees. Says Cam Balzer, vice president of marketing at Threadless parent company Skinny Corp, “The beauty of crowdsourcing […]
The Economy and PR: Tips to Connect with Frugal Consumers
In a recent article for Advertising Age, Avi Dan shares his predictions for consumer behavior and what it will mean for marketers. Says Dan, “Unemployment will remain high, consumer confidence low and consumption depressed.” According to Dan, this is a recipe for a new consumer behavior: frugality. Dan explains, “The economy is shrinking to levels […]
Tips for Creating a Winning Award Submission
Awards are a superb way to reinforce perceptions about an organization, establish thought leadership and create creditability for a product or service. Winning awards can also help generate new business for an organization and can be leveraged as a marketing tool when speaking with media, partners and customers. In some instances, awards can also spark […]
Twitter for Social Change
Twitter continues to see explosive growth – according to comScore, Web site traffic to Twitter.com accelerated 131 percent in March while the Wall Street Journal (Twitter handle @wsj) reported on May 26 that Twitter now has more than 32 million users. Corporate brands, celebrities and political leaders are all using Twitter to communicate with one […]