Chevron Enlists Former CNN Reporter to Ward off Bad PR

Chevron recently faced one of the largest class-action lawsuits in history, filed by Ecuadoreans who accuse Texaco (a company acquired by Chevron) of poisoning the rain forests. This lawsuit and an upcoming negative broadcast story on ë60 Minutes prompted Chevron to take an offensive approach to combat negative allegations. The company hired former CNN national […]

PepsiCo’s Open Newsroom Experiment – How Corporations are Using Social Media

At a time when journalists are being laid off left and right, PepsiCo has a very compelling offer: chronicle the Internet Week conference using social media and receive $750. Internet Week is June 1-8 in New York City, and PepsiCo is calling journalists, students, social media experts and anyone else to capture the week’s events […]

Can Digital Portfolios Gives Newspapers a Second Chance?

It’s no secret that the newspaper industry is in serious trouble. The changing media landscape coupled with the economic downturn has forced the recent closure of longtime newspapers such as The Rocky Mountain News and Seattle Post-Intelligencer. Even TIME offered its predictions on the top 10 major newspapers that will fold or go digital this […]

Six Easy Tips to Improve Your Blog

Once you’ve created a blog for yourself or your company, how can you ensure your content is interesting and valuable to readers? Here are a few simple tips to create a great blog: 1. Create compelling content. Don’t just rephrase articles or blog posts you read elsewhere. Write about your area of expertise or personal […]

Using Twitter and Facebook to Fundraise for the Seattle Children’s PlayGarden

With more than 25 million users worldwide Twitter has become a powerful medium for both businesses and consumers to connect. Similarly, Facebook, with more than 200 million users, has redefined the way we communicate. Communiqué PR recognizes the major potential these two social mediums possess and has decided to launch its first campaign centered around […]

New Search Tool Better Than Google?

As PR professionals, we are always interested in learning about new search tools that will impact the ever-changing digital media landscape. Virtually everyone utilizes search engines for research including journalists and PR professionals. WolframAlpha, which made its debut on May 15, could change how we find information through search engines. WolframAlpha is a powerful search […]

Preparing for a Speaking Engagement

Speaking engagements at industry tradeshows or events are a terrific way to build thought leadership amongst peers and potential customers. But for many, the thought of presenting in front of a large group can be a scary one – to say the least. Preparation is essential to giving a good presentation and with a little […]

Are Twitter Channels a New Trend?

Twitter has an important role in business. Professionals are connecting over Twitter, building relationships and sharing information. But Twitter is a complex web to navigate and finding others can be difficult, especially because many people use screen names. As is often the case online, a simple problem breeds hundreds of solutions in the form of […]

Digital Strategies are Not Cutting It for CMOs

Heidrick & Struggles, an Atlanta-based recruiting firm, recently conducted a survey to evaluate the success of digital strategies in marketing activities, such as social media, search engine optimization (SEO) and business intelligence. They surveyed 111 senior marketing executives at firms with $1 billion or more in annual revenues and found that while many marketing executives […]

Creating a Corporate Blog

Corporate blogs can be an excellent way to establish thought leadership, build communities and drive additional traffic to an organization’s Web site. For example, since Communiqué PR started its blog in January 2008, we have seen a 200 percent increase in Web traffic and the blog has been a terrific way to give our clients […]