Measuring Media Relations Takes a Multifaceted Approach
Measuring the impact and results of a media relations campaign is critical to the long-term success of an organization. Evaluating a campaign provides valuable insight that can help an organization evolve by answering questions such as: Were the strategies executed successful? Were our marketing and PR dollars used wisely? Did we meet our objectives? To […]
Business Lessons From Emerging Markets
We are in many ways living in unprecedented times. As banks and major companies crumble and the economy worsens, there seem to be increasingly fewer historical examples on which to base our current policies. But as Martin S. Roth and Richard Ettenson point out in a March 23 Wall Street Journal article, there is an […]
Working With Journalists
There are numerous factors to think about when pitching a story to a journalist, corresponding with them via e-mail or even speaking with them during interviews. Some of us have learned this the hard way, and some of us will learn from other’s mistakes. There are a number of journalists who have publicly blacklisted individual […]
Coca-Cola Fan Page Takes Facebook by Storm
Companies looking to leverage the power of Facebook to attract the masses may want to take a lesson from Coca-Cola fans Dusty Sorg and Michael Jedrzejewski. With a fan base of 3.3 million users, Sorg and Jedrzejewski’s Coca-Cola Facebook fan page is one of the most popular pages on Facebook – second to Barack Obama […]
The AIG Bonuses: A PR Perspective
The news that insurance giant AIG will pay $165 million in bonuses to employees has not been warmly received. At a time when millions have lost their jobs and the recession worsens, the nation is outraged that taxpayer money is being spent on multi-million dollar bonuses for the very people who some believe largely contributed […]
Dan Hesseís Sprint Ads
Sprint Nextel has announced that it will no longer feature its CEO Dan Hesse in its television advertisements. You may remember the black and white ads featuring Hesse promoting the wireless revolution. For example, in one ad Hesse is shown working on a laptop in the back seat of a New York City cab to […]
Parade and SELF Pick Mystery Case Files: Return to Ravenhearst
Last fall, Communiqué worked closely with Big Fish Games to build awareness and demand for Mystery Case Files: Return to Ravenhearst, the fifth title in Big Fish Games’ blockbuster hidden-object adventure series. As part of those efforts we secured in-person meetings with consumer lifestyle media well in advance of the actual launch to provide these […]
Blogging Done Right: YouLookFab.com
We’ve written often about the importance of blogging to engage customers, share company news, establish thought leadership and improve search engine rankings. A great example of a blog that has improved – and even created – business for its author is YouLookFab.com, by Angie Cox. A former specialist buyer for ladies’ wear, Angie now runs […]
The Gupta Influence
Last week Dr. Sanjay Gupta, one of the healthcare industry’s brightest media stars, took himself out of the running for the position of surgeon general within President Barack Obama’s administration. Dr. Gupta is best-known as CNN’s chief medical correspondent, hosting the network’s weekend health program “House Call” with Dr. Sanjay Gupta and making frequent appearances […]
Are Podcasts Considered Mainstream Media?
According to a recent report by eMarketer, podcasts quickly becoming viable vehicles of communication in mainstream media. Podcasts were born as a result of blending social media with iPods as a vehicle for anyone to broadcast their opinions or discuss topics of interest. “The popularity of podcasts has created an environment in which increasing numbers […]