Coverage Analysis: A Powerful Strategic Tool

“It doesn’t matter what you said, it only matters what they think you said.”This quote underscores the importance of coverage analysis and understanding how your messages are resonating with marketplace audiences. Analyzing media coverage is an often underutilized tool that can help you determine how your messages are being perceived. Armed with this information, you […]

The Power of a Personal Story

The impact of story telling can lead to greater exposure for your company. Stories have the ability to arouse a reader’s emotions. Creating an emotional connection is extremely powerful since readers are then more likely to not only remember the story but share it with others. It’s public relations’ job to lend expertise that creates, […]

Communiqué PR Shares Industry Perspective with PRWeek and Workinpr.com!

Communiqué PR’s founders Jennifer Gehrt and Colleen Moffitt recently caught up with two PR-oriented publications, PRWeek and Workinpr.com. Editors spoke to Jennifer and Colleen about their perspective on current industry trends, best practices and how PR has changed over the past 15 -20 years. Check out the PRWeek article to learn about leveraging search engine […]

iamota Unveils iamota impact

iamota, a Mobile Application Service Provider (MASP) that helps agencies and brands of all sizes access, interact with and sell to mobile consumers, recently announced general availability of its first product, iamota impact. iamota impact is a Web 2.0-style, on-demand mobile service that allows users to quickly and easily create and launch their own campaigns, […]

Beyond Your Good Name: How PR Can Leverage Reputation to Help Meet Business Objectives

We recently announced our fourth anniversary, marking the beginning of our fifth year in business. Since the firm’s founding in 2004, we have experienced tremendous growth, which can largely be attributed to our reputation of delivering stellar results and fostering great relationships. For example, stellar results and great relationships can be seen in the national […]

Mystery Game Entices All

Today Big Fish Games announced worldwide availability of Mystery Case Files (MCF): Madame Fate. Now, for those who are unfamiliar with Big Fish Games (the biggest fish in the casual games pond), the company develops family fun games, which can be played on home PCs or Macs. Although MCF: Madame Fate was launched exclusively at […]