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Big Fish Games Announces $83.3 Million in Venture Funding

Big Fish Games, the world’s leading online destination for games and interactive entertainment, announced on Friday, Sept. 12, that it closed $83.3 million in common stock financing. To see the full announcement, click here. The financing from Balderton Capital, General Catalyst Partners and Salmon River Capital is significant as it reinforces how, despite the economic […]

Congratulations to SNAPin Software

We are pleased to share the news that Communiqué PR client SNAPin Software has been acquired by industry giant Nuance Communications. On Tues., Aug. 19, Bellevue, Wash.-based SNAPin Software announced its acquisition by Nuance, a provider of speech-and-imaging software. SNAPin produces self-service software, and offers two mobile handset solutions titled SelfService Care and SelfService Campaign. […]

Public Relations and the Client-Facing Role

Public relations professionals continually strive to achieve meaningful results for their clients. Whether it’s placing a feature story in a top publication, receiving a notable mention on a morning broadcast segment, or building strong brand awareness through well-written press releases, to achieve these results these PR efforts must be focused and strategically planned in order […]

Nintex Announces Commercial Availability of Nintex Reporting 2008

On August 8, one of Communiqué PR’s clients, Nintex, announced the commercial availability of Nintex Reporting 2008. To see the full announcement, click here. Nintex Reporting 2008 allows organizations to monitor, audit and gain valuable insight from the content and activity information within Microsoft’s SharePoint technology. It allows system administrators and business owners to make […]

Social Media: A Critical PR Tool for Companies

The emergence of social media is significantly changing the current media landscape. The days of newspapers, magazines and network news programs have given way to a new generation of information sharing on the Internet. Blogs, social networking sites such as Second Life and Facebook and video-sharing sites like YouTube have changed the way information is […]

Identifying Key Messages

To target unique audiences and journalists, marketing materials and story pitches must be refined. A story idea for a technology publication, for example, will be vastly different from one aimed at a women’s magazine. But tailoring strategies to reach a variety of audiences is only effective when certain key messages about a company or product […]

Public Relations and the Economy

When budgets shrink and companies look to cut costs, what gets the axe first? This question is particularly relevant during difficult economic times as procedures are streamlined and excess spending is trimmed. It would be easy to brush off public relations and marketing as expendable luxuries which are not intrinsic to a company’s bottom-line. But […]

Corporate Social Responsibility: More Than Publicity

“As long as any business depends on its customers, their concerns, at whatever level, should also be the concerns of the business.” This quote from Forbes magazine succinctly describes the philosophy behind corporate social responsibility, or CSR. Proponents of CSR laud its capacity to combine success in business with sustainable practices. Yet despite these positive […]

Leveraging Partner News for Maximum Impact

News announcements made in conjunction with your company partners offers great leverage to tell not only their own story, but further develop yours. It’s a successful way to reach a broader audience base while also remaining top of mind with the press. These announcements can demonstrate growth for your company, for example, as well as […]