No Two Blogs Alike: Analyzing Live Blog Coverage of Coronavirus News
The recent Wuhan coronavirus outbreak in China has left many people on edge about public health and glued to their TVs, tablets and smartphones for constant updates on the management of the new respiratory virus. There is always fear and intrigue around illnesses that the public hasn’t seen before. As the number of reported cases […]
Three Tips for Maintaining Long-lasting Client Relationships
I recently came across an article in Harvard Business Review titled, “The Loyalty Economy,” in which the author describes the importance of customer value and explains why customer loyalty is in the best interest of shareholders and management. It’s well known that maintaining a healthy, loyal customer base is significantly less costly and time-intensive than […]
Email Signatures – What do They Say About You?
When I first came across this New York Times (NYT) article, What Your Email Signature Says About You, I immediately categorized it as a clickbait story. Upon further review I discovered there was much more behind it. While I personally refrain from adding quotes, jokes, scriptures, social media links or other items – and quite […]
5 Tips for Achieving Your PR Goals in 2020
Ah, the New Year: a clean slate of 12 months that are full of promise and potential for what the coming year will hold. It’s a popular time for reflection, resolutions and goal setting. Of course, many of us set resolutions that we have absolutely no hope of achieving. Not because we don’t want to, […]
Twelve Steps to Deck the Halls on Your Next Project
With the holiday season quickly upon us, we are beginning to hear Christmas carols in our sleep. Whether it’s on the bus ride to work or studying at a coffee shop, I have been showered with holiday cheer in all corners of my life. The consistent cheer and singing when I leave the house got […]
Understanding Trust Part II: The Importance of an Effective Apology
Earlier this week, my colleague, Jennifer, published a blog post about understanding trust and why it matters. The post was inspired by a series of articles published in the Harvard Business Review analyzing the current lack of trust with large companies, including Boeing, Facebook and Nike. The final article, “The Elements of a Good Company […]
The Closed Caption Comeback
Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. As consumers with multiple screens vying for our attention, we find ourselves relying more and more on closed captioning. While we enjoy the chance to quickly get the gist of a video […]
Lessons From the Royal Family: The Importance of Informed PR Counsel in Times of Crisis
It may seem like a no-brainer: When enduring a public crisis, one must yield to the counsel of an experienced and knowledgeable PR team to protect your image and avoid bad press. Yet the recent fall from grace for Prince Andrew, the British Duke of York, shows that what may be evident to the public […]
Five Characteristics of Strong PR Professionals
Starting a new job can be intimidating for anyone. For me, it was challenging as I undertook the position of intern at Communiqué PR because I had never worked in the public relations industry before. I took a leap of faith after taking one communications class on public relations and decided to apply to Communiqué […]
Spaceflight Prepares for Additional Launches in 2019
Spaceflight, a rideshare service and mission management provider, has had an incredibly busy 2019 and though we’re nearing the end of the year, the company has no plans to slow down. Spaceflight has had an exciting 12 months, closing 2018 with its historic SSO-A mission, launching a record-breaking 64 satellites to space. Since then, the […]