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Earned Media Trumps Paid Media in the Age of Consumer Distrust

Consumers’ distrust in the media is on the rise. Cision’s latest State of the Media Report showed 63% of journalists think the public has lost trust in the media over the past year. Among fake news, misinformation campaigns and native advertising, consumers increasingly question the validity of what they read online. Not surprisingly, the report shows […]

Refresh Your Blog: Three Unique Approaches Your Brand Should Consider

Like computers, blogs need to be refreshed and updated periodically to stay valuable. We’ve got you covered with a few tricks on how to give your readers a revived blog.  Writing blogs has become increasingly more important to promote your business and showcase achievements. Blogging enables companies to portray their personalities, share their perspectives on […]

Entering a New Decade: What Changed Over the Last 20 Years?

As we approach the end of the 2010s, I’ve been speaking with several clients about building out campaigns that center around the end of the decade. This includes reflecting on the last 10 years for their respective industries as well as organizations and developing predictions for the next 10 years. With this idea top of […]

Modern Thought Leadership

The Holmes Report recently published an article about the evolution of B2B thought leadership that got me to click through and read, and now write, about it. As PR professionals, we often spend time defining what a thought leader is for clients and explaining how we establish their thought leadership platform. But, what does it […]

5 Ways PR Pros Can Increase Their Professional Value

When it comes to the leading PR professionals in our field, the best continually look to get better. This isn’t limited to the world of PR – it’s true of successful individuals in any trade. Entrepreneurs such as Bill Gates and Warren Buffett are avid readers and noted continuous learners. Walt Disney was constantly focused […]

Minimizing Cell Phone Distraction in the Workplace

A recently published New York Times’ article featuring economics reporter Conor Doughtery, “How to Turn an iPhone Into a Work-Only Tool,” explores how this NYT reporter recognized the side-effects of constant technology use and made the necessary change of removing his cell phone’s social media apps to offset a problematic work-life balance. In a 2018 […]

A Recap of Business Wire’s Meet the Media

On Sept. 5, 2019, I attended Business Wire’s Meet the Media luncheon to connect with journalists based in Seattle to learn more about how to effectively engage with them. The event had an impressive lineup of journalists from various media outlets, including broadcast journalists, managing editors, reporters and business editors. The luncheon was structured similar […]

Infographic: Tips for Writing Irresistible Headlines

As PR pros, we’ve all had writer’s block when it comes to developing an attention-grabbing headline. As content marketing efforts have increased dramatically, so has the importance of writing catchy, clickable headlines. Whether it’s for an op-ed, blog post, email blast or press release, the title of your piece needs to grab the reader’s attention […]

BitTitan Empowers MSPs to Reach New Business Heights With Rollout of New Products

It’s been a busy summer for the folks at BitTitan. The global leader in managed services automation launched two major and innovative products in the cloud services market, enabling MSPs and IT professionals to provide new cloud-migration services to customers and further grow their businesses. On July 9, BitTitan unveiled Microsoft Teams migration capabilities to […]