So, You Want to Start a Podcast?
I’m not going to sugarcoat it: Creating a unique podcast in today’s saturated market is difficult – really difficult. But if you can do so effectively and creatively, the resulting success can truly change the way your business’s voice is projected and the way consumers view and interact with you. A good case study of […]
Spaceflight Announces Future Launches With Virgin Orbit and Rocket Lab
In the month of June, our client Spaceflight, the company reinventing the model for launching small satellites into space, shared two exciting announcements detailing future launches with both Virgin Orbit and Rocket Lab. The first announcement we released focused on three upcoming missions with Rocket Lab, scheduled to take place in 2018 and 2019. All […]
Breaking Through the Trade Show Noise: Dell EMC and The 2018 NAB Show
Trade shows have evolved significantly since I started my PR career back in the late ‘90s. In a similar vein, journalism and publishing have also transformed themselves over the years and continue to do so today. “Back in the old days,” as the PR elders like to say, it seemed like trade shows were packed […]
Effective Marketing in a Time of Growing Social Media Distrust
Effective Marketing in a Time of Growing Social Media Distrust It’s no secret that today’s public is increasingly dependent on social media for more than just staying afloat of your second cousin’s new baby, or what a high school acquaintance made for dinner last night. Sectors including politics, world news, and brand communication are increasingly […]
Advice On Concise Writing
I had a feature writing professor at Western Washington University who started every class with a lesson on avoiding hoopdidoodle in our writing. He defines hoopdidoodle as useless, extra wording that doesn’t add any meaning to our writing. It’s surprising how much of that we do, thinking we’re including necessary details when in reality these […]
Emotional Intelligence: Why it Matters to PR Pros
Our increasingly distracting digital society has created relentless competition for attention, and as a result, the emotional appeal of a pitch can often be the determining factor of who gets coverage and who doesn’t. “With the current state of the media industry (less people doing more jobs), the competition for media attention is tight,” says […]
Newsjacking: The Do’s, Don’ts, and Definitely Don’ts
With so much going on in the news right now, from Pride Month to the World Cup, there are many opportunities for PR professionals to jump on the bandwagon and promote their brand, aka the newsjack. I’m not going to go into depth explaining the term since it has been around since 2012 when David […]
Key Takeaways From Muck Rack’s State of Journalism Report
Last month, Muck Rack released a report in which they surveyed more than 500 journalists across the U.S. and world to understand their perspectives on the state of journalism. The survey covered topics such as objectivity, reporting in the current political climate, social media and shareability, data and analytics and the use of press releases. […]
The New Strategic Selling (Part 2): Examining Buying Roles
In my last blog post, I provided my initial takeaways from The New Strategic Selling, by Robert B. Miller and Stephen E. Heiman, and how its approach to complex sales cycles can be replicated when advising our PR and communications clients about their businesses. In this post, I’ll examine the various “buying roles” involved with […]
Pitching an Op-Ed Piece to The New York Times
Founded in 1851, The New York Times (NYT) is considered one of the leading newspapers in the world. Winning 125 Pulitzer Prize awards for excellence in journalism, Yale University noted that The Times has earned itself a “worldwide reputation of thoroughness.” Although no easy feat, securing coverage on behalf of a client in the NYT […]