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The State of the Media According to Pew

For nearly 15 years, Pew Research Center has distributed an overview of the state of the media, analyzing different forms, target audiences and consumption. It also looks at how media organizations are performing as businesses, analyzing outlets’ ability to capture attention as well as revenue. Rather than issuing one report, Pew distributes eight separate fact […]

Who’s the Boss?

The Wall Street Journal (WSJ) recently published an article highlighting how the management structure of top-heavy companies can be challenging for employees and often leads to inefficiencies. For many workers having more than one boss causes frustration and confusion in the office. The article supports this claim by citing results from a Gartner survey that […]

How to Avoid Being a Journalist’s Worst Nightmare

Public relations experts know how important relationships with journalists are. They (and their editors) are often the deciding vote on whether your client gets coverage or not. If you have a positive relationship with a journalist, you will often be their go-to if they have a story relating to your client. However, one bad pitch […]

The Culture Map – a Guide to Understand Various Business Cultures

I recently read Erin Meyer’s The Culture Map: Breaking Through the Invisible Boundaries of Global Business, a book illustrating the impact cultural norms have on business endeavors. Meyer documents her experiences as a well-travelled program director of cross-cultural management at INSEAD in Paris, as well as the experiences of various global business leaders and how […]

Rooting for the Underdogs of PR: Trade Media and Vertical Press

I’ve always rooted for the underdog. I love those unsung heroes that work hard day in and day out, often in the background, keeping things moving while others enjoy their time in the spotlight. This might be one reason why I adore working with trade media and vertical publications. Sure, there are bigger and more […]

Bare Your Neck: How Mutual Vulnerability Leads to Workplace Success

After reading Mark Goulston’s book, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, I can safely say it’s a must-read for anyone looking to increase their persuasion and collaborative work skills. While the whole text is full of great insight on how to harness the power of persuasion, I found myself most […]

BusinessWire’s Complete Guide to Modern Public Relations

If you’re looking for information on how to more effectively connect with journalists and consumers, you may want to read “Business Wire’s Complete Guide to Modern Public Relations.” This report, which was published by Business Wire, a leader in press release distribution and regulatory disclosure, provides insight into the way consumers receive news and how […]

Advice for Incoming PR Interns

Months of cover-letter revisions and tapping into every connection in your LinkedIn has paid off – you have landed the ever-elusive PR internship. This is the opportunity of a lifetime and you are going to gain more experience in the next few months than you have in years of schooling. You want nothing more than […]

Build-A-Bear Gets the Stuffing Knocked Out Them

Build-A-Bear Workshop’s “pay your age” campaign proved to be too good to be true. The limited-time-only promotion provided customers with the chance to purchase the stuffed toys, which usually range in price from $20-$35, for the amount of their age. Only hours after it began, the company cancelled the event due to safety concerns posed […]