Testing, One, Two Three: The NYT Weighs Which Headlines Resonate with Readers
An interesting article recently shared on Times Insider, The New York Times’ behind-the-scenes insight page, revealed that the paper has been running a test on which headlines are attracting more readers. Mark Bulik, a senior editor, unveiled the test is part of an effort to increase the paper’s readership. The experiment is a relatively simple […]
Living in Damage Control Mode: A Look at Planned Parenthood’s PR Strategy in the Age of Political Polarity
Every morning before leaving the house, Betty Cockrum makes sure she is camera-ready. For the average CEO this is an unnecessary precaution, but as the president and CEO of Planned Parenthood of Indiana and Kentucky, last-minute media appearances are a frequent occurrence. Cockrum has been interviewed for HBO, Vice, Rolling Stone, the Daily Show, and […]
In 2016, Content Was King: Supporting Dell EMC With Blogs and Bylines
The role of a PR practitioner has changed significantly over the past several years, especially as the media industry continues to evolve, social media becomes more influential, and editorial teams continue to shrink. While earned media placements and good old-fashioned story pitching remain foundational activities for PR agencies, many organizations are relying on their PR […]
The Ultimate Cheatsheet for Critical Thinking
As my colleague Beth covered in a previous blog, the ability to think critically is essential to PR and communications professionals. Everyday clients rely on us to evaluate their news to determine its value, anticipate potential outcomes and analyze industry trends. Because the concept of critical thinking is universally accepted as an important skill for […]
A Beginner’s Guide to Creating a Social Media Content Calendar
As anyone who actively posts on social media can attest to, crafting a winning post takes time – from finding the right image, to drafting a witty caption, to incorporating the right hashtags, it can be a long process. If you manage social media for a brand, coming up with thoughtful content on the fly […]
Chatting With A Place for Mom’s Data Journalist
Data journalism. One of the biggest trends in reporting right now but often a misunderstood science. When people think about a data journalist, images of a man or woman with thick glasses and a pocket protector furiously tapping into a calculator often springs to mind. But of course, anyone who knows or works with a […]
Seattle-Based StratusCore Announces General Availability of its Platform to Reimagine Hollywood and Digital Production
While motion imagery takes viewers to new worlds, the content creation process has been stuck in the dark ages – until now. In January, our client StratusCore, a virtual content production company, announced the general availability of its cloud-based digital content production platform and suite of tools for the digital content community. By coming out […]
What, Exactly, Is Thought Leadership?
Over the time that I have worked at Communiqué, the term “thought leader” has popped up frequently. In fact, it’s kind of been everywhere. Thought leaders are mentioned in articles, blog posts are written about the importance of developing thought leadership, and thought leaders are sought out for speaking opportunities. At first, I didn’t give […]
A Communications Provider with SaaS: Flowroute’s PR Wins in 2016
Last month we met with our client Flowroute to kick off 2017 planning and recap some of the great results that Communiqué PR and the Flowroute team secured in 2016. We’ve been working with Flowroute for a little over a year now and both the company and its broader industry has grown significantly. Flowroute […]
Is Your PR Firm Meeting Your Service Needs?
By now, we all know that meaningful relationships are the cornerstone to being successful in PR. From a client’s perspective, strong relationships can be the deciding factor when selecting a PR firm or reevaluating whether it’s time to seek out a new PR partner. With so many options available (a Google search for PR firms […]