Safe AND Affordable Cities in the U.S. for Senior Living
Both safety and affordability are deciding factors when families are looking for a suitable city for senior living. Nobody wants to be in a situation where they have to give up the comfort of a safe neighborhood for senior living, or conversely, pay an exorbitant amount of money for senior care because it is located […]
The 3-Ingredient Recipe to Standing Out
Standing out is tough. As PR professionals, we can empathize with that statement. We battle daily for journalists’ time and attention. We have to consider which story is most likely to catch their eye, what assets we can we provide to entice them to request an interview, and how to package all of it into […]
New Year, New Company Messaging? Try Media Training
As we kick off 2017, it’s an opportune time to consider media training for your spokespersons. Consider the following. Since last year, have your messages changed or evolved? Have spokespersons had an opportunity to practice delivering those messages in a clear and consistent manner? Do you have new subject matter experts or executives who need […]
Collision Conference 2017
There are a daunting number of conferences held each year and determining which ones are worthwhile to attend can be overwhelming. Conference topics can range from broad, all-inclusive tech to consumer facing to niche conferences focusing on a specific product like smartphones. Some conferences are well known and long established, like SXSW or TechCrunch Disrupt, […]
4 Tips for Getting Clients to Buy-In on Your Ideas
As PR professionals, our success hinges on getting buy-in from clients on our ideas. Without clients’ approval to execute our strategies, we cannot drive results. But getting buy-in can be challenging, particularly if your idea is out-of-the-box. Kodak, for example, chose not to pursue digital cameras after the first one was developed in their lab […]
Power Up Your PR and SEO Efforts in 2017
Listen up, kids. It was a grim and archaic time before the days of “The Google.” Over the holidays, I was reminiscing about the days of looking things up in actual encyclopedias or, even more tragically, having to sit through an entire movie without the ability to pause and search for where we had seen […]
How to Be a “Goal-Getter” in 2017
There’s nothing like the beginning of a new year to help reenergize you and put you on a path of optimism and renewed focus. The promise of a fresh start is intoxicating and each year it inspires more than 40 percent of Americans to resolve to <insert your personal or professional goal here>. Turns out […]
Public Relations Trends to Look Out for in 2017
In three short days, 2016 comes to a close and people across the globe will toast 2017 as they welcome in the New Year. This time marks a period of reflection and promises of self-change for many people, while others take advantage of the time off work to celebrate accomplishments from the prior year. For […]
With 2017 Around the Corner, What Does the Future of Media Look Like?
With the rise of digital, how we consume news has shifted – and new outlets are feeling the effects. In the last two months, The Associated Press, The Wall Street Journal, Gannett, Univision, Bloomberg and Thomson Reuters have all announced job reductions. Just last week, The Seattle Times announced that it was offering a buyout […]
Why PR Pros Should be Worried About Fake News – And How We Can Fight It
While fake content has circulated in tabloids and on the internet for years, the 2016 election has given us a reason to take it seriously. Stories about the Clintons selling weapons to ISIS and Trump winning the popular vote (he didn’t) spread like wildfire, and in some cases outperformed real news. The false narrative that […]