Versium Brings the Power of Predictive Analytics to Microsoft Dynamics 365
Last month, our client Versium announced the successful integration of its automated predictive analytics solution, Versium Predict, into Microsoft’s Dynamics 365 for Sales. The product was unveiled at the 2016 CRM User’s Group (CRMUG) Summit, where Jujhar Singh, corporate vice president of Microsoft Dynamics CRM, provided a demonstration of Versium Predict during the opening keynote […]
CPR Clients Making Headlines
From Adweek to GeekWire, this month’s recap includes client news from A Place for Mom, Interroll, Rational Interaction, and the St. Thomas School. With the number of adults 65 and older expected to reach 88.5 million by 2050, the healthcare and senior housing industries are adjusting their practices to address the needs of this rapidly […]
A Critical Look at Samsung’s Response to the Galaxy Note 7 Crisis
The Galaxy Note 7 was Samsung’s most sophisticated phone ever, and many industry experts predicted that it would challenge Apple’s dominance over the market. That idea went down in flames (pardon the pun) when Note 7 phones started spontaneously combusting in early September. The risk of explosion was so great that the Federal Aviation Administration […]
Both Seniors and Family Caregivers Benefit After a Move to Assisted Living
Moving a senior loved one to an assisted living facility is an important decision that most families will encounter one day. According to the CDC, there are more than 34 million unpaid caregivers providing care to someone in the United States today, and that number is anticipated to grow as the baby boomer generation continues […]
Spaceflight Announces Terra Bella as Co-Lead on First-Ever Dedicated Rideshare Mission
Our client, Spaceflight Industries, has had several big announcements over the few several weeks—the latest was a major customer announcement. Spaceflight, the launch services and mission management arm of Spaceflight Industries, announced that Terra Bella will serve as a co-lead on Spaceflight’s first-ever dedicated rideshare mission, SSO-A. The mission is scheduled to launch from Vandenberg […]
We Have Liftoff! BlackSky Announces the Successful Launch of Pathfinder-1
Last month, BlackSky, a business belonging to our client Spaceflight Industries, successfully launched and confirmed signal acquisition of its first satellite, Pathfinder-1. BlackSky is an earth-imaging company with a geospatial intelligence platform that Spaceflight Industries conceived in 2013 and officially began operations in July 2015. Since then, the company has focused on the construction of […]
Looking Ahead to 2017: What’s On the Horizon for Marketing
With 2017 just around the corner (it’s hard to believe, I know), marketers and journalists are already predicting trends set to take off in the coming year. I recently read an article in Forbes highlighting the top 10 marketing predictions for 2017 and found the following predictions to be particularly on point: Data scientists will […]
Why Journalists and PR Pros Need Each Other Now More Than Ever
As one of the most contentious and theatrical presidential elections in U.S. history unfolds before our eyes, many citizens are thinking about what it truly means to be a democracy. Equitable, factual media is one of the most significant markers of a democratic society, and for those of us working in the industry, it may […]
The Twitter Advantage
Social-media presence is becoming an increasingly important tool for any business. Social media allows businesses to target specific audiences, have greater control of their messaging, and allows direct interaction with customers. Though there are benefits to any social media platform, when it comes to speed and direct customer interaction Twitter is king. Up until very […]
The Rise of the Social Storyteller: Empowering Customers to Tell Your Brand’s Story
The art of storytelling is nothing new. Since the days of cavemen carving hieroglyphics into rocks, humans have been using images, and eventually words, to share their experiences with others. As humans, we all tell stories every day. Whether we’re telling our friends about a crazy snowstorm or raving to our coworkers about a new […]