Why Acquisitions Are an Attractive Alternative to IPOs
For anyone watching the global investment market, it’s increasingly clear that the first half of 2016 has been something of a surprise in terms of the number of initial public offerings (IPOs). According to a report published by Dealogic, a mergers and acquisitions (M&A) research firm, this year has had the lowest volume of global […]
How to Host a Legendairy Event: An Overview of the Darigold Farm Tour
Over the last year, Communiqué PR has been working with Darigold, a dairy co-op, and in that time we have promoted its new naturally white cheddar cheese, planned and hosted an event for the Sunnyside Plant expansion, and shared an abundance of delicious Darigold recipes. After a year of great results highlighting the products, the […]
How Long Does it Take to Find a Place for Mom?
With average life expectancy the highest it has ever been, it is no surprise that more than 40 million people over the age of 65 are currently living in the United States (U.S.). In fact, global life expectancy has increased by about six years over the past two decades. And that number will only continue […]
The Great British Baking Show Turns PR Into a Piece of Cake
As you probably know, one of the world’s most elite competitions recently ended. This event featured an incredibly talented group of men and women who dedicated countless hours to perfecting their craft, pushing themselves to be a star among their peers. From your couch, you acted as any good spectator would – cheering them on […]
How to Successfully Pitch via Email
Hi there, Hope this blog post finds you well. I’m reaching out to you on behalf of Communiqué PR, a boutique public relations firm in Seattle. We have broad experience in media relations and content development, and over the years we’ve learned some solid practices in sending email pitches to reporters and editors. In today’s […]
PR Professionals: Put on Your Helmet and Tie Up Your Laces
With the NFL season right around the corner I, along with most of America, have had football on my mind. Will Seattle’s Seahawks make it to another Super Bowl? How will the Denver Broncos play without Peyton Manning leading them on the field? With all my thoughts about the upcoming season, I realized that football […]
The Problem With Being ‘Busy’
You have been running to meeting after meeting, answering countless e-mails and taking endless phone calls all day, yet when work is finally over you feel as though you have accomplished nothing. Sound familiar? Don’t worry, you just have a case of busyness disease, and it’s incredibly common. Agencies have always had the tendency of […]
The Art of Storytelling in Public Relations – 5 Narrative Elements
Storytelling is intrinsic to every culture. From creation myths to legends and folk tales, it’s at the core of what makes us human and how we relate to others and our world. According to the Evolution of Storytelling and Fairy Tales by Princeton Press, as soon as humans developed the capacity for speech, “humans began […]
How Your PR Agency Can Help Drive Content Marketing Success
Content marketing continues to be a top priority for B2B (and B2C) marketers. However, with often limited resources and subject matter, and experts to develop original content and repurpose it across multiple channels, many content marketing programs remained stalled. Indeed, according to the “2016 B2B Content Marketing Trends – North America” survey report from the […]
The Game of PR – What We Can Learn From Our Favorite Game of Thrones Characters
I’m admittedly a little too into HBO’s Game of Thrones. Through the months of March, April and May you can find me around the office discussing new theories and predictions and analyzing characters’ developing personalities. With the recent finale and the laundry list of Emmy nominations, I was inspired to take a closer look at […]