To Friend Or Not To Friend in the Workplace
In a recent NPR podcast, David Greene and Shankar Vedantam discussed the pros and cons of having a work-based friendship. They challenged the common belief that having friends at work is solely beneficial to a working environment. In reality, they argued, there are mixed blessings. The study confirmed that those who have more friends at […]
Dynamic Storytelling via Social Media: 3 Lessons from Kim Kardashian
Whether you love them or hate them, there’s no denying that the Kardashians have become a ubiquitous force in American pop culture. Twitter, despite having a notoriously short attention span, has become the most recent site of an enduring Kardashian occupation otherwise known as the #KimExposedTaylorParty. For background, this frenzy of a hashtag is the […]
What’s Pokémon Go Got to Do With PR? Find Out in Our Q&A with Sympra’s Vineeta Manglani
We recently had the pleasure of hosting Vineeta Manglani, a senior consultant and unit director at Sympra GmbH, our German Public Relations Network (PRN) partner. As part of Sympra’s create5 program, Vineeta traveled to Seattle from Stuttgart and spent the last two weeks as an honorary CPR team member. I thought it would be fun […]
How to Build a Successful Influencer Relations Program
As blogging and social media continue to grow while the traditional media landscape shrinks, the buzz about influencer relations has been getting progressively louder in the PR world. So what is influencer relations? Also referred to as influencer marketing, it is an approach that focuses on building relationships with opinion leaders who could become natural […]
#Brexit – Takeaways From the Social Media Wars
In what’s been deemed the “most expensive divorce in history,” British voters made the historic decision in June to leave the European Union. And like most political campaigns these days, it wouldn’t have been complete without the two sides duking it out on social media. Even the decision’s nickname, largely dubbed “Brexit” by the media, […]
The Perfect Press List
I often tell interns and PR newbies that the press list is the most important part of having a successful media outreach campaign. Of course, you also need to have an interesting story, concise pitch and relevant collateral information to land a story in a prioritized outlet, but if you are not sending the pitch […]
Spaceflight Announces New Funding and an Acquisition
Last month, Spaceflight Industries, a next-generation space company dedicated to democratizing access to space and one of our clients at Communiqué PR, announced it secured $18 million of Series B financing led by technology growth investor Mithril Capital Management, in a round that is expected to raise up to $25 million. This was Mithril’s first […]
Planning a Corporate Event? Read This First
On Wednesday, June 22, I started the drive from Sunnyside, Washington, back to Seattle feeling giddy and relieved. After three months of working with Darigold to plan and execute its Sunnyside plant expansion celebration for 400 guests, the event was over and it was a success. Whether your guest list is for 4 people or […]
Rebranding – A Cautionary Tale
Deloitte Digital announced on July 15 that it would be rebranding for the first time in 13 years. The term rebranding comes with a lot of mixed reviews. Over the last ten years there have been a variety of horror stories surrounding companies attempting to ‘modernize’ their image and the disasters that resulted. But, there […]
Four PR Takeaways From my Time at Communiqué
As my time at Communiqué PR winds down—I recently made the bittersweet decision to leave Seattle and head home to California—I’ve given pause for thought, reflecting on my time at the firm. For nearly three years, I’ve worked alongside the brilliant bunch at Communiqué, beginning as an intern and transitioning to an AAE and then AE […]