Diving Deeper Into Facebook’s Branded Content Policy Updates
While many content marketers are rejoicing the news of Facebook’s updates to the platform’s branded content restrictions, the rest of us are busy scratching our heads and wondering what exactly this means? In recent years, brands have relied on Facebook, the largest social network, for means of expanding content marketing campaigns, which leads me to […]
Does the Rise of Content Marketing Signal the End of PR? Hardly.
A recent Forbes column caught my interest about the “devolution” of public relations given the rise of content marketing and self-published content by companies and entrepreneurs looking to promote themselves. Former journalist and PR agency owner Robert Wynne comments that the shift toward free content online – coupled with the decline of print publication subscriptions […]
Four Media Trends to Consider for Your PR & Communications Efforts
In our constantly evolving world of technology, emerging platforms and, as a result, changes to how news and entertainment is consumed, have become the norm. Accordingly, PR and communications professionals are challenged with keeping pace and updating strategies to align with new media platforms. Cision’s recent State of the Media 2016 Report takes a look […]
5 Tips for Making the Most Out of Mentoring
In public relations, you’re constantly developing relationships with journalists and clients. Another relationship that is especially critical for PR practitioners to seek out is with a mentor. The best mentors are a valuable professional asset and can serve as a sounding board to help guide you in your career. Here are five dos and don’ts […]
An Intern Looks Back
Just over a year ago, I walked into Communiqué PR to begin my journey as an intern. Despite having had previous public-relations internship experiences, I was anxious, as being the newbie is always unnerving. At the time, I was ready to work hard and learn lots but had no idea the abundance of information and […]
To Tweet or Not to Tweet?
When developing a PR strategy for our clients, one of the first questions we ask is, “Does the company and the CEO have a social media presence?” If the answer is yes, then we determine how we can amplify our results through those channels and assist in growing followers for the company and executive. If […]
PR Planning 101: Defining Objectives, Strategies and Tactics
For PR professionals, the backbone of every client relationship is a strategic plan that encompasses what your client is trying to achieve and how public relations can help support their overall goals. Creating a comprehensive plan is critical because it sets shared expectations and defines measureable results. A PR plan is typically comprised of three […]
Going Beyond Auto-Pilot: The Critical Role of Critical Thinking in PR
One of the most sought-after skills in the business world today is “critical thinking.” The Wall Street Journal reported that mentions of critical thinking in job posts on the career-search site Indeed.com have doubled since 2009. Critical thinking also ranked first on the “Most Important Skills for Next Gen Leaders” in a 2016 survey from […]
How PR Helped Healthcare Innovator BlueBin
For several years, Communiqué PR worked closely with BlueBin, Inc., an innovator in the healthcare industry, to help the company increase general awareness and enhance its perceived value. Since 2009, BlueBin has specialized in supply chain solutions for healthcare organizations worldwide. Its goal is to improve and streamline the healthcare supply chain process, ultimately ensuring […]
The Art of the Pitch
Nine times out of 10 clients reach out to Communiqué PR (CPR) because they want their company or service featured in the news. Media outreach and placing stories is the bread and butter for most public relations agencies and is typically what businesses think about when assessing what a firm can do for them. Anyone […]