Siemens Stiftung’s ‘Empowering People Award’ Rewards Technological Solutions
Innovation occurs daily in the technology sector. To tackle complex social challenges, global foundations look to the tech sector to help deliver as many powerful tools in their arsenal as possible to design novel and useful solutions. Identifying innovations, nurturing innovative capacity, and supporting innovators are mechanisms to support ideas for the public good. Guided […]
3 Reasons Why Brands Should Celebrate Twitter’s Rumored 10,000-Character Limit Expansion
“Deliver a message or an offer with a call to action; you can also insert a link and a hashtag so your target audience will see this #Twitter” The above statement is exactly 140-characters long, which meets Twitter’s legendary length restriction for a tweet. I love Twitter because it’s a simple, intuitive tool and timely […]
Cape Productions Flying High: Media and Regulatory Updates
A new client of Communiqué PR is spearheading the introduction of consumer drone services in the U.S. and the media are taking notice. Cape Productions (Cape) is a drone video service for ordinary people who love to engage in action sports, with a current focus on capturing amazing footage of friends and family shredding the […]
Turning the Spotlight on EMC’s Media and Entertainment Solutions
At Communiqué PR, our client list spans the tech, healthcare and service industries with companies ranging in size from start-ups to global organizations. Last August, we began working with one of the biggest names in IT, EMC Corporation, to increase the visibility of its media and entertainment group. As a global leader in storage for media […]
Strategic Insights: So You Want to Become a Category Leader? Of Course You Do!
If the stock market has got you down, consider this: The conceptualization and launch of new companies, as well as the contraction and consolidation of existing businesses, are tenets of “economic dynamism,” a concept that illustrates the ebb and flow of financial progress needed for economic stability and progress. In a nutshell, fluctuations are necessary […]
How Solo Travel Helped My Career
I recently returned from my first major international trip – I spent two months backpacking by myself through Southeast Asia, and it was by far the most adventurous thing I have ever done. Before I left I had a sinking feeling that I was making a huge mistake. I had never traveled further than Canada […]
How to Strategically Craft a Compelling Company Name
A good company name defines who the company is and what it offers. The name sets the tone for the business and cues people in on what it does. Sound important? Absolutely, and that’s why it’s critical for businesses to choose a name that’s impactful and easy to remember, but also conveys what the company […]
How Fierce Conversations Enrich Professional and Personal Relationships
Communiqué recently began working with Fierce, Inc., a leadership development and training company that empowers companies of all sizes and in a variety of industries to adapt to and thrive in the ever-evolving work environment. The company has worked alongside leading brands such as Starbucks, Costco and Walmart, igniting productive dialogue among employees and enriching relationships, […]
The Mindfulness Imperative: Why It’s Needed in PR (and in Business)
Whether or not you believe the practice of mindfulness can have significance in your day-to-day life, consider this: The field of public relations is arguably one of the most stressful jobs in existence. In fact, CareerCast listed the PR Executive as the sixth most stressful job in America last year just before corporate executive and […]
Say Cheese! Darigold Debuts Naturally White Cheddar
This fall, our client Darigold unveiled its line of naturally white cheddar cheeses, the company’s largest product launch in nearly a century. Using farmers’ fresh milk from local dairy farms and a milled-curd process, Darigold’s naturally white cheddar is exceptionally creamy and delicious. Prior to the launch, our team had a chance to visit the […]