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The Digital Debate: What the State of the News Media Means for PR

Digital or print? In the PR world, it’s a question we hear all the time. As outlets increasingly turn digital and audiences go mobile, many in the industry wonder whether print coverage—the onetime king of earned media—still carries the same weight, or if their interests would be better met with a digital-first approach. And what […]

How to Sell Your Story Over the Phone – 5 Best Practices

Have you ever heard the saying a smile can be heard over the phone? The saying rings very true because there’s nothing quite like the sound of a smile. But, when it comes to pitching stories over the phone (call-downs), you’ll need more than just a dashing smile to be heard. Pitching a story, whether […]

The Rise of Contributed Content: 5 Tips to Make Yours Sing

Today, opportunities abound for savvy marketers to get their messages heard. If the late 1990s heralded the rise of online content, the early 2010s are all about the rise in contributed content. For those of you who follow changes in the field of media and journalism, it won’t come as any surprise that Forbes is […]

Presenting 101: Five Tips to Help You Nail Your First Business Presentation

As a PR professional you’ll likely give countless presentations throughout your career.  From new business presentations to annual PR plans, there will be plenty of opportunities for you to speak in front of a group. Presenting becomes easier and easier every time you do it, but the first time can be a little nerve-wracking. Following […]

What Google’s New Mobile-Friendly Algorithm Means for PR

Recently, Google began rolling out its mobile-friendly ranking algorithm across its global data centers and by the time you read this post, the roll out should be complete. The new ranking algorithm is designed to favor mobile-friendly pages in Google’s mobile search results and demote sites in search results that are not mobile-friendly. According to […]

A Lesson in Trusting Your Gut…and Your Audience

2015 has thus far been a pretty tough year for broadcasting companies. First, NBC took a major hit to its credibility when Nightly News anchor Brian Williams was found to be less than completely honest in his storytelling. Now, PBS, the independent and publicly funded network that many Americans look to for educational and unbiased […]

Tools for a More Efficient and Organized Workflow

Like many people working in the PR industry, I am always looking for ways to achieve a more efficient and organized workflow. Currently I use Smartsheet, Wunderlist and Talkwalker, among other tools. These have proven to be great resources, all of which I utilize on a daily basis—Smartsheet as a project management tool to collaborate […]

With the Announcement of a New Minimum Wage Policy, Will the Industry Defy Gravity?

Dan Price, co-founder and CEO of Gravity Payments, recently announced that the minimum wage salary for the company would be raised to $70,000. The payment processing company made the drastic and unprecedented announcement on April 14, and it continues to garner coverage and remain a conversation topic over a week later. We commend Dan on his […]

Reflections on Attachmate

For the past seven years, we have had the pleasure of working with Attachmate, one of the world’s most established software brands. Attachmate’s business is rooted in providing technologies that help companies extend their investments in mainframes and other host data systems. While terms like “terminal emulation,” “DMSII” and “DoD PKI” were new to us when […]