Newsjacking for Dummies: Amplifying Your Brand Message
As an intern at Communiqué PR, I have had many opportunities to expand my knowledge of the industry. I recently learned of an intriguing communications tactic known as “newsjacking.” For those who are unfamiliar with the term (much as I was), newsjacking refers to when you capitalize on a trending news topic—by using humor or […]
“Revel-utionizing” Retail: Elevating the Executive Profile for Revel Systems’ Co-Founder and CEO Lisa Falzone
Revel Systems, is a San Francisco-based retail tech company that is (excuse the pun) “Revel-utionizing” the retail industry by transforming old school, clunky cash registers into sleek, sophisticated and secure point of sale (POS) systems for merchants worldwide. Revel Systems is an award-winning leader in iPad POS systems for restaurants, retail outlets and grocery stores; […]
From Startup Founder to Spokesperson: Tips For Success
The Pacific Northwest is home to a thriving technology industry with many innovative startups in residence. In our role as strategic communications advisors, we frequently have the opportunity to work with many of them; companies that have built successful businesses from the ground up and that are now ready to begin laying the foundation for […]
Joke’s on You: Should PR Pros Leverage April Fools’ Day?
This past week, April Fools’ Day once again took the Internet by storm as brands unleashed jokes and hoaxes (here’s one of our favorites, complements of Petco). But not everyone was laughing—through all the pranks, we were most intrigued by an article from Entrepreneur’s editorial director, Ray Hennessey: “Entrepreneur editor: Prank us on April Fools’ […]
5 Steps to Building a Rock-Solid Media List
A story is only great if there are people to enjoy it and share it with others. When you think of a media list you should look at is as a special invitation to hear your story; it’s ultimately who you want to tell your story. If you are new to the term “media list” it’s […]
Why Slow PR is Crucial for Building and Maintaining Relationships With Journalists
Building relationships with media is a crucial element to PR success, and implementing “slow PR” tactics can assist in the ongoing and sometimes tedious process of building rapport with journalists. So what exactly does slow PR entail? According to a recent blog post on Cision by Erin Feldman, slow PR “blends traditional tactics with digital […]
The Value of Rapid-Response Pitching
Rational Interaction, a digital agency here in Seattle, was one of our city’s best-kept secrets when we first starting working with them. But the secret’s out. With coverage in some of the largest publications in the industry, including AdAge and Adweek’s Agency Spy, Rational’s expertise has been shared with key industry publications and their readers […]
Seattle’s Spaceflight Industries Raises $20 Million to Accelerate Growth
Spaceflight Industries, a next-generation, integrated space products and services company and one of our clients at Communiqué PR, recently closed a $20 million Series B funding round co-led by New York City-based RRE Venture Capital and Paul Allen’s Vulcan Capital with additional investment from Razor’s Edge Ventures. The funds, which validate the company’s pioneering role […]
LeoSat Hits the Satellite Industry Scene, Reveals Plans for a Global Data Network
As every PR pro can attest, one of the best parts of our job is supporting companies doing interesting, innovative things that make the world a better place for all of us. We recently had such an opportunity with our client LeoSat, a newcomer to the satellite industry devoted to bringing high-performance, cost-effective broadband service […]
Writing for PR: May the Odds Be Ever In Your Favor
This weekend I finally got around to watching the latest “Hunger Games” movie and afterwards I started thinking about the similarities between mockingjay birds and writing in a PR agency setting. Stay with me here. Good PR professionals are (hopefully) good storytellers. I’d wager that most of us chose this as a career path because […]