Going Beast Mode on PR: Three Lessons From Seahawks Player Marshawn Lynch
Amid the excitement of the Seattle Seahawks’ run to the playoffs, the team’s explosive running back Marshawn Lynch was fined $100,000 for violating the NFL’s media policy, which requires players to speak with the media after practices and after games. There’s been much debate about the fairness of the NFL’s policy and whether players should […]
History Provides Insights That Can Help Shape Successful Strategies
George Bernard Shaw famously wrote, “We learn from history that we learn nothing from history.” Even the most cursory review of our society’s recent history would prove his sentiment. However, smart business people know that historical perspective is key to achieving success. The start of a new year provides the perfect excuse for the busiest […]
Infographic: 5 PR Takeaways From Social Media 2014
Before getting too settled into the new year, it’s always wise to take a look back at last year to see what we can learn moving forward. In that spirit, I thought to share an infographic I stumbled across from digital marketing agency Didit that offers a nice, concise wrap-up of social media in 2014. […]
New Year’s Resolutions PR Pros Should Consider
Every January about one in three Americans make resolutions to eat healthier, hit the gym more and manage their stress better, among other self-improvement goals. This year, PR pros may want to consider adding a few of the following professional goals to their list of resolutions as well. Tap into your creative side. People remember […]
Founded by Former Microsoft Data Executives, Parllay Launches to Help Fuel Social Media Management
Much to the dismay of marketers around the globe, the social media landscape has become extremely crowded and noisy. Today, there is an over-abundance of social tools available that include monitoring, analytics and publishing for brands and agencies to drive and manage brand engagement. What has been missing is a way to unify all the […]
AnswerDash Transforms Online Customer Service With Zendesk Integration
This week was an exciting one for our client AnswerDash, the provider of contextual answer technology for websites and apps. Fresh off the heels of revealing its general availability this fall, AnswerDash just announced its integration with Zendesk, a major player in improving online customer service. The integration makes it easy for websites to display […]
Helpful Apps & Resources for PR Pros
As 2014 ends and the new year begins, finding creative ways to stay organized always seems to be top of mind, particularly for PR pros. Start off the new year fresh with these helpful apps and resources. What I have used this year and love: theSkimm— this bite size email newsletter arrives daily at my […]
Lessons Learned From the Sony Security Breach
Not a week goes by when there isn’t a story in the news about a high-profile security breach. Inevitably, after each incident knowledgeable PR experts weigh in on how the crisis could’ve or should’ve been handled. There are always new lessons to be learned. Perhaps it’s the influence of the work that we do on […]
Applying Yoga Principles to PR
Since I began practicing yoga a year ago I have started to appreciate how the eight limbs of yoga can be applied outside the studio to all aspects of my life, including my career. The eight limbs act as guidelines around how to live a meaningful and purposeful life by offering advice for moral and […]
How to Utilize LinkedIn
Throughout my time in college and now in the beginning stages of my career, friends, professors and colleagues have all stressed the importance of networking. While nothing will ever replace face-to-face networking events, there are continually new ways to network from the comforts of your own home. Specially, people now look to LinkedIn to make […]